Did you know for many companies, meetings and events comprise one of the biggest categories of unmanaged spend? As a result, many planners have turned to Strategic Meetings Management (SMM) – an industry framework for standardizing meetings policies and suppliers. The trouble is, many Strategic Meetings Management Programs (SMMPs) haven’t lived up to their promises. Despite lofty intentions, they failed to provide safeguards and control spend.
This eBook highlights three critical challenges to successful meetings management, and shows how a simplified, new approach to SMM can help overcome these obstacles.
It also provides a detailed checklist of what to look for in a modern SMM solution to fast-track success.