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Marketing Cookie Policy

Cookies and Web Beacons

We use cookies or similar automatic data collection technology as visitors interact with our website to collect certain information about their hardware and browsing patterns, including:

  • Details of visits to our website, including date and time of access, length of time spent on our website, inbound links to our website or outbound links from our website, and the resources and content accessed and used on the website.
  • Information about your hardware and network connection, such as your IP Address, computer type, screen resolution, language, Internet browser type and version. 

Aventri uses the below listed technologies when individuals interact with our website

Browser Cookies.  A cookie is a small file placed on a computer hard drive.  Web browsers can be configured to restrict or entirely block cookies, to configure cookie notification settings and/or to delete cookies already present on the browser or device.  Information on how to do this is provided by the web browser’s help/reference section. Limiting or restricting certain types of cookies may prevent a Customer or Customer Business Contact from using certain portions of our Applications, depending on how the browser settings are configured.  For example, event registration cannot be completed successfully if cookies are disabled in the web browser. Unless the browser setting has been adjusted so that it will refuse cookies, our system will issue cookies when the browser interacts with our website.  For more information about cookies and how to disable them, see www.allaboutcookies.org

Session Cookies and Persistent Cookies.  A "session" cookie lasts for a single browser session only and is deleted when the user closes the web browser. Session cookies allow website operators to link the actions of a user during a browser session.  A "persistent" cookie remains on the user’s device (even while powered off) until it expires or is deleted.  A persistent cookie will be reactivated when a user returns to the website which posted the cookie. We use persistent cookies to help customize your web experience when you return to a web page or our website. Neither of these cookies can read or access other cookies or any data from a user’s hard drive. Further, neither of these cookies alone will personally identify a user; however, a cookie will recognize a user’s individual web browser or device through an IP Address, browser version, operating system and other information, and individuals who log in to their Aventri accounts will be individually identifiable to particular Applications using session cookies. 

Web Beacons.  Pages in our Applications and our e-mails will contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs).  Web beacons differ from cookies in that the information is not stored on your hard drive, but invisibly embedded on web pages or in email.  Web beacons permit us to track online movements of web users, for example: to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).  This enables Aventri to provide a website experience more tailored to our users’ preferences and interests.

Flash Cookies.  Certain features of our services will use local storage, such as "Flash cookies" to collect and store information about your preferences and navigation to, from and on our Websites.  Flash cookies are not managed by the same browser settings as are used for browser cookies. If you do not want Flash cookies stored on your computer, you can adjust the settings of your Flash player to block Flash cookie storage using the tools contained in the Website Storage Settings Panel available  at the following link.  

Do Not Track Signals. At this time, we do not respond to browser ‘do not track’ signals, as we await for a uniform standard put forth by regulators or the privacy industry.  Aventri earnestly considers an individual’s independent right to determine how their personal data is processed and continues to monitor developments in this area.

Aventri also uses “Third Party Cookies” to help us track and analyze marketing activity

Cloudflare. We use Cloudflare tools to protect our site from security threats. No personal data is collected.

DemandBase. We use Demandbase to execute our ABM Strategy. Learn more by visiting the DemandBase Privacy Policy.

Drift. We use Drift as a medium to talk to customers directly on our website and measure the effectiveness of campaigns. For more information on Drift cookies, visit “What is Drift’s Cookie Security and Privacy Policy?

Facebook. We use Facebook as a medium to talk to customers and to measure effectiveness of campaigns. Visit “Cookies and Other Storage Technologies” for more information.

Google Adwords (Advertising). Google AdWords uses cookies to help us track the effectiveness of our AdWords campaigns. Learn more at, and to learn how to opt out, visit Google’s support page.

Google Analytics (Analytics). Google Analytics uses cookies to help us analyze how our users use our websites and services. You can find out more about this service and how Google uses your data at 

Google Tag Manager. Web traffic tracking. Learn more by visiting the Tag Manager Overview page.  To opt out, visit the Google Analytics support page.

G2Crowd. We use G2Crowd as a medium to get feedback from our customers and measure effectiveness of campaigns. Visit “Cookie Policy” for more information. 

Hotjar. Web traffic analysis. Learn more by visiting the Hotjar Cookie Policy. 

HubSpot. We use HubSpot as a tool to execute and measure effectiveness from our marketing campaigns. For more information on HubSpot cookies, visit “Cookies set on HubSpot’s websites.”

LiveRamp. Tracking anonymous user characteristics for ad retargeting. Learn more by visiting LiveRamp’s Privacy Policy. To opt out, visit LiveRamp’s opt out page.

 

Olark. We use Olark as a medium to talk to customers directly on our website and measure the effectiveness of campaigns. Learn more by visiting “Which cookies does Olark set?

Wistia. We use Wistia to allow videos to play on our website. Learn more by visiting the Wistia Privacy Policy.  

How to Remove Cookie Consent

If a user would like to withdraw all cookie consent, they can: 

  • Remove/Disable Performance Cookies: Users can Opt In/Out of these cookies by using “Manage Cookies” option located in the Site Footer
  • Remove all Cookies: Use “Remove all Aventri Cookies” option to clear all set cookies in the “Cookie Settings” page, which can be accessed using “Manage Cookies” option located in the footer. User should close the browser and stop using the site, otherwise the default cookie policy will reinstall the cookies upon continued use of the Site.

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