the official Guide to Session Tracking

Unearthing the True Value of Your Event Sessions

Are you struggling to promote your event because of uneventful sessions? Do you want to sell out event registrations, acquire repeat sponsorships, and attract more and better marketing leads but your event content just isn’t doing the job? We can help.


Download the full guide

get a look inside

Meet the Team

About the Author


Brian Friedman

VP of Digital Innovation

Brian is the Vice President of Digital Innovation at Aventri (formerly etouches). Brian is a design driven product leader socializing technology through wearables and analytics. Previously Brian was the CEO of LOOPD, the emerging leader in offline analytics that uses socially-smart wearables and actionable metrics to help marketers understand, target and interact with visitors in a fashion that has never been done before.