Aventri Affinity Podcast: Episode 2

Sales Benchmark Index (SBI)

In our second episode of Aventri's (formerly etouches) Podcast series, John Kearney, Aventri's Director of Go to Market Strategy interviewed Vince Koehler, the VP of Marketing at Sales Benchmark Index (SBI).

In today's episode, Vince shares why events and meetings should be seen as a strategic part of your marketing mix and why measuring all aspects of your event is crucial for future success...happy attendees & customers and positive ROI for your organization.


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What You'll Learn

Events and meetings can and should be seen as a strategic part of your marketing strategy

Improving the attendee experience requires maniacal focus on the touchpoints between an attendee and your brand

Measuring the success of your events is possible if you plan in advance, and know how you’re going to track the data

About the Presenters

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John Kearney

Director of Go to Market Strategy, Aventri

John Kearney is Aventri’s (formerly etouches) Director of Go To Market Strategy. He is focused on understanding our customers and our market and ensuring the organization is set up to serve both.  Prior to Aventri, John spent 6 years with SBI, a management consulting firm focused on driving revenue through sales and marketing alignment. With an undergrad degree and MBA in Marketing from the University of Notre Dame, John is a proud ‘Double Domer.’  He’s got a beautiful wife and 2 young boys, with a baby sister on the way.
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Vince Koehler

VP of Marketing, SBI

Vince Koehler is the VP of Marketing for SBI, a sales and marketing consultancy dedicated to helping B2B companies Make Their Number.  Vince has been with the firm for 7 years, watching over double digit growth every eary, leading to 10x revenue growth in his time. Prior to SBI, Vince served as the head of marketing for Integer and led e-commerce Agency of Record account teams at VML, a full service digital marketing agency. During his tenure, VML became a market leader, growing from 72 to more than 700 employees.