In our second episode of Aventri's (formerly etouches) Podcast series, John Kearney, Aventri's Director of Go to Market Strategy interviewed Vince Koehler, the VP of Marketing at Sales Benchmark Index (SBI).
In today's episode, Vince shares why events and meetings should be seen as a strategic part of your marketing mix and why measuring all aspects of your event is crucial for future success...happy attendees & customers and positive ROI for your organization.
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