In our fifth episode of Aventri's (formerly etouches) Affinity Podcast series, John Kearney, Aventri's Director of Go to Market Strategy interviewed Sandy Upton, the Assistant Director for Development Operations at Villanova University.
Imagine being a student, member of the staff/faculty, alumni or fan of Villanova University...not many get to experience their school winning the Men's Basketball National Championship once, let alone twice in three years. Well, Villanova did. Over the course of 2018's exciting and dramatic tournament, how did Villanova manage to keep everyone engaged and build a community? In this episode, Sandy will take us through the lessons Villanova learned during their 2018 championship run and how Villanova's process and strategy for driving the app's adoption across all parties has evolved and how to keep those fans engaged.
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