etouches Affinity Podcast: Episode 5

Villanova University

In our fifth episode of Aventri's Affinity Podcast series, John Kearney, Aventri's Director of Go to Market Strategy interviewed Sandy Upton, the Assistant Director for Development Operations at Villanova University.

Imagine being a student, member of the staff/faculty, alumni or fan of Villanova University...not many get to experience their school winning the Men's Basketball National Championship once, let alone twice in three years. Well, Villanova did. Over the course of 2018's exciting and dramatic tournament, how did Villanova manage to keep everyone engaged and build a community? In this episode, Sandy will take us through the lessons Villanova learned during their 2018 championship run and how Villanova's process and strategy for driving the app's adoption across all parties has evolved and how to keep those fans engaged.

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What You'll Learn

How created a set of goals before launching their apps and processes that you can adopt

Creating a strategy and process, and most importantly, trusting the process

Strategies for promoting mobile app engagement

How the app drove revenue and supported Villanova's fundraising staff

Improving the consistency and reach of communications via the app

Utilizing the app as a means to get community feedback

About the Presenters

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John Kearney

Director of Demand Generation, Aventri

 

John Kearney is Aventri’s Director of Go To Market Strategy. He is focused on understanding our customers and our market and ensuring the organization is set up to serve both.  Prior to Aventri, John spent 6 years with SBI, a management consulting firm focused on driving revenue through sales and marketing alignment. With an undergrad degree and MBA in Marketing from the University of Notre Dame, John is a proud ‘Double Domer.’  He’s got a beautiful wife and 2 young boys, with a baby sister on the way.

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Sandy Upton

Assistant Director, Development Operations

 

Sandy Upton is the Assistant Director for Development operations at Villanova University. 

Over the past 3 years at Villanova, Sandy, has been the lead project manager on technology implementations, supporting the university as a liaison between its staff and technology support teams, including leading the charge implementing etouches in 2017.