etouches Affinity Podcast: Episode 8

Randolph-Macon College

In our 8th episode of Aventri's (formerly etouches) Affinity Podcast series, we are joined once again with special guest-host, Sarah Imarata, Aventri's Director of Marketing and Sales Automation who interviewed Beth King, the Executive Director of Campus Relations and Special Events at Randolph-Macon College in Ashland, Virginia.

While you may just think of graduations, student-life events, and seminars as the extent of higher ed event planning, there certainly are a ton more! From alumni events and class reunions, to non-college related seminars and conferences, college campuses are a breeding ground for events.

In this edition, Beth King leans on her 13 years of higher-ed event planning experience and takes us through the challenges of having such a diverse portfolio of events to work with, quantifying and defining the success and challenges of an event, and the components to getting buy in from your team's key stakeholders.


Download episode #8

What You'll Learn

How being her own boss has allowed Marti the flexibility to be able to travel and meet many impactful people in the industry

How budget is one of the biggest challenges in planning events and how she and her clients work around this

That a successful event is measured by the feedback you receive from both attendees and exhibitors

When breaking into the industry, doing your research is essential to really understand what it takes to pull off a successful event

That 3rd party event planners and agencies can relate to Marti's experiences, challenges and how you can determine what makes an event successful

About the Presenters

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Sarah Imarata

Director of Marketing and Sales Automation, Aventri


Sarah Imarata aka “Salesforce Sarah” is Aventri’s Director of Marketing and Sales Automation.  She and her team provide the technical ecosystem to effectively market through multiple channels as well as enabling sales with tools to increase productivity.  Sarah graduated from Randolph-Macon College with a degree in Business and Economics.   She has spent most of her professional life translating business processes into successful technical solutions.  Sarah has a 9 year old daughter that keeps her busy when she is not making automation dreams come true.

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Beth King

Executive Director of Campus Relations and Special Events, Randolph-Macon College

Beth is the Executive Director of Campus Relations and Special Events at Randolph-Macon College in Ashland, Virginia, a few miles North of Richmond. Beth has 25 years of experience in the Event Planning industry, 13 of which have been in higher education.  Beth oversees all space on campus spaces such as classrooms, auditoriums, event spaces, etc.  If it can be booked, she manages the calendar for it!  She also is responsible for donor recognition events, commencement, honors convocation and so much more!  Beth has known her husband since 3rd grade and is a mom of 8 year-old twins!