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10 Experiential Marketing Trends Shaping Effective Events in 2018

In this webinar we'll examine strategies, approaches and technologies that can be deployed to help meet business, brand, sales and marketing objectives for your events, while building stronger relationships with your audiences.





What You'll Learn

Understand the differences between events and experiences

Exploration of experience design methodologies, including experience platform development and journey mapping

Explanation of basic strategic principles, from portfolio planning to measurement and optimization

Showcase of some of the latest applications of methodology and technology currently being used (and some peeks into the future as well)

Meet the Team

About the Presenters


Ian McGonnigal

Experiential Marketer

Ian McGonnigal is a seasoned experiential marketer, with over 25 years of experience consulting for many Fortune 500 brands, including IBM, The Clorox Company, Eaton Corporation, AT&T, MARS, and many others. He's held leadership positions in strategy, client services, business development and general management for agencies such as George P. Johnson, Jack Morton, Advantage Solutions and Kenwood Experiences. You can follow him on Twitter @ianmcgonnigal or subscribe to his blog experientialexecutive.com