While the meetings and events industry is constantly changing, what hasn’t changed is the importance of keeping your attendees happy and engaged throughout the event lifecycle. Events are used at colleges and universities to create an engaging environment on campus, to increase revenue and fundraising efforts, and, most importantly to build life-long relationships with students and alumni.

Your Event Essentials: Higher Ed Edition is the digital guide that will take you on a four step journey to enhancing your event success and will show you how the latest technology can make a world of difference for higher ed planners.

Why Read the book? You will learn how:

• To enhance your registration process with add-ons like accommodations for graduation, orientation and more
• Adding your school branding to communication through templates will increase efficiency and overall consistency 
• The onsite event experience can be even more impactful with dedicated mobile apps for the university events