Press Release

June 26, 2017 – etouches strengthens leadership team with the appointment of new APAC sales lead

Tim Holloway appointed as General Manager of Sales, APAC

SYDNEY, 26 June 2017 – etouches, a global cloud event management software provider, has appointed Tim Holloway as the General Manager of Sales for the APAC region. Holloway’s appointment follows an impressive period of growth for the company, which lead to the hiring of more than 100 staff and the firm’s subsequent acquisition by private equity firm, HGGC.

Holloway joins the team from Stackla, a marketing tech firm based in Sydney, where he was Head of Sales APAC. Across his career Holloway has gained nearly 20 years experience in marketing, sales and start-up growth management. He has been tasked with running all new sales and account management initiatives for etouches in APAC, as well as expanding the APAC sales team.

“Tim is a rare talent, with his diverse international experience in marketing and sales he will no doubt be a great asset to etouches,” said Oni Chukwu, CEO of etouches. “His previous roles in the region and innovative approach to growth make this an exciting move for us. We have to be focused on hiring top talent to continue to expand our already rapidly growing business in the APAC region and Tim is testament to that.”

Commenting on his appointment, Holloway said he was looking forward to the challenges and opportunities that lie ahead for him and etouches.

“The wealth of knowledge and creativity at etouches, along with the huge market opportunity, makes this an exciting role for me,” said Holloway. “I am really looking forward to expanding the incredible APAC sales teams and reaching new milestones with the business.”

Holloway’s appointment coincides with the firm’s recent acquisition by leading middle market private equity firm, HGGC. The acquisition and investment is geared to help etouches significantly expand its business and further invest in its market-leading cloud platform to win a greater share of the $6 billion Event Management Software (EMS) and venue sourcing market.

About etouches
Global enterprises’ favourite end-to-end Event Management Software solution provides intelligent technology that streamlines event management, delivers insightful event data, is integration-rich and optimises user and attendee experiences.

etouches’ cloud-based platform has a long history in Australia, and regional businesses enjoy the security, compliance and convenience of etouches’ local data hosting, local support and local Professional Services teams. Asia Pacific’s leading finance, telecommunications, travel, retail and government organisations rely on etouches to deliver a seamless event experience for their business and their stakeholders.

etouches is a solution for every aspect of business events: powerful registration; event app; Event ROI tool; marketing; logistics; budget; networking; venue sourcing and more. Visit to see how our platform is changing the business of events.


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