Press Release

May 22, 2018 – etouches LOOPD Starts Selling Socially Online

NORWALK, Conn., May 22, 2018 – etouches, a leading global provider of event management software solutions, announced today it is selling LOOPD Smart Tags and mobile event apps on the new etouches online store and on Facebook, Instagram and Pinterest.

etouches’ new low-touch sales model presents a unique way for event professionals to buy enterprise event technology.

“Smaller enterprise transactions should provide the same ease and transparency as the consumer shopping experience,” said Brian Friedman, vice president, Digital Innovation, etouches. “When we shop online as consumers, we have all the product information we need at our fingertips along with pricing and customer reviews. But in the world of enterprise solutions, sales take much more time. Smaller enterprise transactions should be controlled easily by the consumer on his or her own timeline.”

etouches’ new sales model gives event professionals easy access to LOOPD and helps them become proficient with the technology faster. The approach is ideal for customers who know what they want when buying easy-to-use products. By purchasing online, customers will minimize or eliminate sales calls up front and start working quickly with etouches’ Customer Success team on product adoption.

The etouches online sales initiative marks a sharp departure from the conventional approach to event tech sales. Traditionally, customers talk with a sales rep and see a product demo. Often, they are in for a surprise at the end of the call by the expense of the add-ons. Most purchases are controlled not by the user, but by the company, with the IT and legal departments involved in decision-making.

“Smaller to medium-size transactions shouldn’t be that complicated,” Friedman noted. “Our new sales model is designed for entry-level LOOPD solutions that are affordable enough that they don’t require the budgetary approvals of the IT department. Customer Success teams provide the human touch at just the right time to ensure quick onboarding and an easy, personalized customer experience.”

etouches model for online and social selling counts on word of mouth to build market share. “One user will purchase the solution, and interest will spread,” Friedman explained. “LOOPD will go viral within companies that truly need our product, thanks to the easy payment and onboarding process and favorable reviews.”

LOOPD pricing on etouches’ online store and social channels is transparent with no hidden fees. Users make purchases seamlessly through an automated payment process.

Pricing starts at $10 for a LOOPD Smart Tag and scales to $6,500 for the LOOPD Pro App. The LOOPD Smart Tag is equipped with LOOPD Analytics to measure and enhance event impact. The enterprise-grade LOOPD Pro App comes with LOOPD Analytics, a selection of 30-plus features and 24 hours of dedicated help with a project manager to build a branded, customized app.

“I haven’t seen anything comparable to this in the event tech industry,” said Oni Chukwu, CEO, etouches. “Our mission at etouches is to give customers, large and small, tools to stay ahead of the

competition. The etouches integrated platform, along with streamlined processes like online sales, make it easier than ever for our customers to optimize the impact and value of their events.”

“Social and online selling helps customers connect with our solutions in a way that’s in tune with consumer buying habits today,” explained Chalva Tchkotoua, chief marketing officer, etouches. “Some customers want to call a salesperson. Others prefer to find answers themselves online. Our new approach puts more control in the buyers’ hands. It guides them efficiently to solutions. And it focuses on continual innovation to drive customer success.”

Event professionals can purchase entry-level LOOPD solutions on the etouches online store (, Facebook Store, Pinterest Product Page, Instagram, and Buzzfeed. These solutions as well as LOOPD Goals and LOOPD Session Tracking are also available through the etouches Sales Department. For more information, visit

About etouches

etouches is a global leader in cloud based analytics and data driven end-to-end event management and venue sourcing solutions. The award-winning, open-source platform delivers innovative technology solutions to streamline the event process, providing real-time data and analytics on event performance, customer engagement, and increasing measurable event ROI. Founded in 2008, etouches has assisted over 25,000 event professionals in planning, executing, and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement, mobile, and data analytics, the company serves more than 1,300 customers including leading corporations, associations, agencies, and educational institutions globally. Headquartered in the United States, the company also has offices in the UK, Belgium, Australia, Singapore, India, and UAE. etouches is a portfolio company of private equity firm HGGC. Learn more at


Sharlet Brennan

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