Press Release

May 27, 2015 – etouches Releases eBook to Help Event Professionals Increase Their Industry Skills

eBook provides over 75 ideas and tips for marketing, technology and event logistics

NORWALK, Conn., May 27, 2015 – etouches, a top provider of in-cloud event management software, today released the free eBook, “The Event Planner’s Playbook,” that offers event professionals the must have skills to become successful in today’s industry. The eBook gathers the best articles and content from etouches network of thought leadership contributors during the past 12 months, providing over 75 tips and ideas for marketing, technology and event logistics to enhance an event planner’s resume. The eBook can be downloaded online starting May 27, 2015 at

etouches has always focused on offering a robust and user-friendly product, but the company also has a strong emphasis on providing thought provoking content to the industry. The eBook is another step for etouches to offer not only users, but the entire events industry with content that will allow them to increase their event knowledge and enhance the experience their attendees have at events in a fun and engaging way. Throughout the 26 pages, event professionals will learn how to boost their skills in the areas of marketing, technology and event logistics. Some of the highlights of the eBook include:

• How to connect with Millennials in authentic ways
• Innovative ways to get your community to promote your events
• Social media best practices—what you’re not doing but should be
• How to create and manage a killer event website
• The modern art of inviting and getting on your target attendees’ calendars

“Event professionals are always looking for ways to increase their knowledge of the industry and we wanted to provide them with educational content that they could use to boost their career,” said Nicola Rossetti, Vice President of Global Marketing for etouches. “Coming from the planner side of the industry ourselves, we know what it takes to become successful. You need to have a wide variety of skills and be able to adapt with the new technology and expertise that is needed. This eBook is filled with helpful tips that planners can use immediately to increase their events effectiveness and advance their skills.”

To find out how to up your game and boost your resume, download etouches’ free eBook at

About etouches
etouches is a leader in cloud event management software. Founded in 2008, the event management technology company has more than 900 customers in 35 countries. Covering every major function in the event planning lifecycle, the multi-lingual and multi-currency software has 15 modules for registration, budgeting, surveying, mobile app and more. Headquartered in the United States, the company has three wholly-owned subsidiaries in the United Kingdom, Australia and the United Arab Emirates. Learn more at

Media Contact
Kristen Carvalho
Senior Content and Social Media Manager
Direct: +1 203 456 1470

Back to top

Ready to learn more?

Schedule a demo today to see how Aventri can help you Connect Better and start creating unforgettable meetings and events.

Schedule My Demo