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Aventri Success Story:
De Persgroep Advertising

Mobile networking features increased attendee engagement

De Persgroep Advertising is the advertising department of de Persgroep Publishing, a 100% subsidiary of De Persgroep. De Persgroep Publishing is active in newspapers, magazines and new media, including a number of market leaders such as Het Laatste Nieuws, Dag Allemaal, Goed Gevoel and HLN.be.
Location: Brussels, Belgium Founded: 2007 Employees: 150+ Industry: Media

De Persgroep Advertising is the advertising department of De Persgroep Publishing, a 100% subsidiary of De Persgroep. De Persgroep Publishing is active in newspapers, magazines and new media, including a number of market leaders such as Het Laatste Nieuws, Dag Allemaal, Goed Gevoel and HLN.be.

Event

De Persgroep Advertising Event

Let’s Talk 2015 brought together more than 1,000 players in the media and advertising sectors. De Persgroep Advertising selected the Aventri mobile app to use during the event due to its live interaction, event agenda and social networking features for their attendees to utilize.

The Let’s Talk app was promoted prior to the event on the registration webpage and in emails, as well as at the event with large banners, which resulted in high participation among attendees.

The app’s speed networking feature allowed attendees to scan each other’s badge to find their personal best networking matches. The app created a highly interactive setting, helping attendees “break the ice” and meet new, interesting people. When five matches were found, a small gift was given to participants, to reward their engagement efforts.

To further increase networking, the app’s match making feature connected user profiles based on their company, role and personal interests to other people at the event. This allowed attendees to get the most out of the event, meet new people and increase their network.

If a user wanted to connect with a fellow attendee, the app included a complete list of Let’s Talk attendees, as well as a private messaging feature that allowed them to send short messages to each other. The messaging feature protects the privacy of each user and does not reveal email addresses or phone numbers. Instead the app is used to deliver messages to other attendees using push notifications in combination with fixed meeting points at the event to easily meet up.

Key Statistics

Founded in 2007

Based in Brussels, Belgium

Advertising division for its newspaper, magazine, and new media brands

Products Leveraged

Mobile App
1-1 Attendee Matchmaking
Private Messaging

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