ITN is now Aventri. Lead Retrieval Customers Login Here ITN Lead Retrieval Login

Event Intelligence

Within this guide, we will introduce and define the phrase “Event Intelligence” and show you how it can significantly improve event success and the attendee experience.

What is Event Intelligence?

Event Intelligence is our term for insights gained through data analysis. With each of our solutions, our goal is to deliver actionable event intelligence (data) that will give you greater insight into your event and help you evaluate success and recognize areas of improvement throughout your entire event life cycle




Aventri's Event Intelligence Products

Why is Event Intelligence Important? 

Months, to years, of planning take place in order to make sure that events go off without a hitch. Countless meetings are had, dollars are spent, and time is invested in these events.

However, even the best planning and most trained personnel cannot replace the invaluable insight of abundant and accurate data. This data, or event intelligence, provided from the beginning to end of your event, is what validates all of your hard work and helps support necessary changes.

Event Intelligence is the cornerstone of every event as it gives organizers a deeper understanding of attendee thoughts, behaviors and intent. It is what will support and enrich your current event and future events to come. 


Event Intelligence at Every Point of Your Event Event Intelligence at Every Point of Your Event

Plan: From precise budgeting tools to meticulous project management, event intelligence starts from the moment you begin planning by giving event organizers greater insight into the details of their event.

Promote: Promotional tools provided by event intelligence give event organizers the ability to track progress and engagement throughout the promotional period, allowing them to assess how and when attendees are interacting with the event.

Engage: With in-depth lead retrieval analytics, real-time check-in updates, attendee behavior tracking and so much more, onsite technology gives event organizers and exhibitors an unprecented look into the activity and intent of attendees at the event.

Analyze: Extensive reporting and analytics tools, integrations, strategy consulting and more allow Aventri users to make sense of all of the event intelligence gathered throughout the event and use that insight to prove event success and recognize possible areas of improvements.

New call-to-action

^Back to Top


In-Person Data Insights that Benefit Everyone 

Solutions powered by NFC, UHF, and BLE technologies, in combination with an industry-leading mobile app, provide event organizers with the ability to leverage the face-to-face interactions that occur at the event and gain invaluable data on attendee behavior, intent and interactions.

The Perfect Combination of In-Person & Event Technology-1 
1. CMO / Sales / Marketing
Driving pipeline and event ROI
Track your attendee’s journeys at your event, including sessions attended, exhibitions visited, and connections made with the insights to drive lead scoring and pipeline contributions.

2. Event Organizers
Optimize the impact of your content

Understand session attendance, a speaker’s staying power and ratings to ratings to consistently evolve your agenda over time.

3. Attendees
Improve attendee engagement

Deliver a personalized attendee journey report at the end of the event with connections made, sessions attended, and new opportunities created to prove event value.

4. Sponsors and Exhibitors
Deliver exhibitors real event value

Enable exhibitors and sponsors to easily capture leads, share digital content and improve lead qualification.

^Back to Top


4 Engaging Technologies to Implement at Your Next Event

Event planners are constantly looking for new and exciting ways to engage with their attendees and ultimately improve the attendee experience. Below are 4 products to use at your next event that will attract and excite attendees:

Engaging event technologies

1. Lead Retrieval

Effectively capture, qualify and follow-up with sales leads using smart badge technology. Planners can capture leads in seconds using NFC or QR code technologies and leverage that power for targeted, robust data. Qualifying features such as notes, and surveys measure the “why” as well as the “when” and “where”. Also, the required face-to-face interaction ensures accurate data for you and your team to analyze for a better attendee experience.

Effectively capture, qualify and follow-up with sales leads 

  • Capture leads in seconds using NFC or QR code technologies Lead retrieval technology
  • Qualify leads with custom surveys, notes or on-demand content fulfillment 
  • View leads in secure cloud portal
  • Filter leads by company, job title, country or survey responses

All smart badge technology available

  • NFC chips with antennas
  • UHF chips with antennas
  • QR codes
  • BLE Beacons


2. The Smart Tag

Using Bluetooth technology, the Smart Tag is an attendee’s digital business card that allows attendees to electronically exchange contact information with everyone they meet. The badge captures valuable data that is automatically contextualized into lead information you can analyze later at your own convenience.

The Smart Tag data also allows planners to passively record the attendee journey at their event, so that they can personalize the event experience for every attendee.


Gather data on attendee behavior at every point of the event

  • Allow for passive tracking without any disturbance to the attendee
  • Able to track attendee journey and areas of interest at an event
  • Enhances the attendee experience by enabling peer-to-peer networkingSmart Tag access control technology

3. Mobile Apps

It’s no secret that millions of people’s lives run through their smartphones, so having a mobile app for your event is a no brainer. Mobile Apps enable an event planner to keep their attendees informed at all times. Packed with an extensive set of networking features attendees can connect with peers and help planners can get detailed insights on event engagement, event performance or event ROI.


A one-stop-shop for event information and networking

  • Keep attendees well informed with general and personal event agendas
  • Gather in-depth attendee feedback with live polling and session ratings
  • Allow attendees to network through the app 

Mobile Event App 


4. Polling Technology

Adding real-time response technology, like live polling can help you connect better with your attendees by understanding what they think and how they feel about your events.

Live Polling provides vital audience feedback that can be used to better predict attendee expectations and preferences and ultimately create a powerful attendee community.

Aventri's survey screenshots 


New Call-to-action

^Back to Top


Important KPI's for Measuring Event Success

Companies spend thousands of dollars to connect their employees, partners, and customers. In fact, events make up the largest portion of corporate marketing budgets at 21% and even more surprising marketers report in-person events are their most effective channel.  However, when it comes to measuring the success of their events, they end up lost. 

With the advent of event intelligence event planners can collect and analyze data using smart badges to measure the overall success of an event. Planners can also create heat maps of foot traffic at the show and collect other valuable marketing information.

Event Analytics 

Assess the success of your event before, during and after it happens 

  • Define whether or not event goals were met and assess for the future 
  • Dashboards & reports help contextualize your event data
  • Identify trending sessions & popular exhibitors Event Intelligence Goals & Analytics Tool

Keep your attendees informed at all times 

  • Set up an easy-to-view event timeline
  • Activate personalized agendas
  • Send targeted push notifications

 Create new attendee networking opportunities

  • Connect like-minded attendees
  • Offer nearby attendee discovery
  • Use live polling and session rating

Increase attendee activity during and after the event

  • Direct message contacts and groups
  • Send behavior driven announcements
  • Allow attendees to share content

Key Metrics to Collect & Analyze using Event Intelligence Solutions 


Aventri's Smart Tag Data Flow Diagram

Visits: The number of total and unique visits to your session, booth or party.

Visit Duration: The average time spent at your session, booth or party.

Connections: The total number of people that exchanged contact information at networking events.

Engagement: The total number of marketing materials that were collected by attendees from speakers, sponsors and event organizers.

Live Heat Maps: An instant measure of the number of people on the event floor and where they are congregating.

Bounce Rate: Total unique visits by an attendee that visited a booth or other location only once.

Via Score: A single metric that combines all the metrics to evaluate the overall performance of an event.

New Call-to-action

^Back to Top


Leveraging the Power of NFC

With an overwhelming number of opportunities to optimize the event experience, event planners are trading in the traditional paper name tags. Instead they are opting for high-tech, data-collecting tech that will provide them will valuable data that can make or break the success of an event. 

NFC enabled credentials (i.e. badges and wristbands) allow organizers to quickly, easily and effectively gather attendee data like never before.


Active Tracking with NFC Technology

NFC Badges

Near field communication (NFC) badges are wearables that give event planners the opportunity to gather data and increase attendee engagement like never before. NFC badges can be used to allow attendees to gain access to specific spaces at an event with a simple tap on the badge. 

NFC Badges

NFC Wristbands

NFC wristbands have all of the same capabilities as NFC badges, just in a different format. Using NFC access control attendees can gain access to certain areas at the event by simply tapping their wristbands onto a designated NFC hotspot. These wristbands are perfect for large festivals or events where an attendee wouldn’t want something hanging around their neck.

NFC Badges

^Back to Top



Event organizers often struggle to understand the performance and value of their sessions. In this guide, we have introduced you to the phrase “event intelligence and showed you how it decodes the mystery of session attendance and helps drive event ROI and win the attention and loyalty of your most valuable attendees.

By measuring key factors, you can reveal exactly what makes a session valuable, eliminating the guesswork and introducing you to actionable certainty. With the right session tracking solution, you can at last understand attendee interests and preferences.

Event intelligence is a fancy term for all these critical components of event insight. In short, it is complete visibility into session performance. 

The Aventri platform is built on the foundation of Event Intelligence, a combination of cutting-edge event technology and services that capture in-person data to generate insights into attendee behavior and event performance.

New call-to-action


Back to top

Ready to learn more?

Schedule a demo today to see how Aventri can help you Connect Better and start creating unforgettable meetings and events.

Schedule My Demo