Because events are more measurable than ever before, planners and marketers alike are increasingly finding value in events, particularly live experience events. Why? Not only do 95% of event creators find experiential marketing and experiential live events effective at growing their business, but consumers, specifically Millennials and Generation Z prefer live experiences.
Check out the top four ways you can use live experience events to grow your business and why live events are here to stay.
Top 4 Ways Experiential Events Can Grow Your Business
1. Promotes Product Demos
If you’re looking to introduce a new product or just want to expose more people to your product, then live experiential events are a must for you. You can design your entire event around demoing or sampling a particular product, so attendees can not only demo your product, but connect with each other. By integrating your product demos into experiential events, studies have shown that attendees are 80% more likely to purchase the product. If that wasn’t enough, 65% of live experiential event attendee report that they have a better understanding of the brand’s products and services after the event.
2. Fosters Community
Today, consumers want to interact with their companies more, whether that’s through social media, emails, websites, or in person. Forming real connections, personal connections with the brand they are buying from is now important to consumers. That’s where live experiential events come in. Experiential events allow companies to foster face-to-face connections at these events and provide attendees with an experience they won’t forget. In fact, 95% of event attendees say live experiential events provide them the opportunity to form invaluable, in-person connections and 94% of experiential marketing event attendees say they are more likely to remember or recognize the brand after the experiential event. Even after the event is over, attendees report that because of the connection they made with the brand at the event, they are 98% more likely to purchase their products.
3. Makes it Shareable
Another way experiential live events are useful at growing your company’s business is through social media buzz. Encourage people to post about your unique event on social media by using your branded hashtag. The more unique and eye-catching your event content is, the more likely people will snap photos and post about it. Past experiential events have set up memorable backdrops, offered props, and keepsakes, to make their events buzzworthy. To ensure social media buzz around your event, you can invite social influencers like bloggers, Instagram influencers, and others, to help you get the word out about your event. No matter what type of experiential event you host, allow your attendees to be social media brand ambassadors by making your content sharable.
4. Create Brand Loyalty & Recognition
The benefits of live experiential events do not end after the event. Studies have shown that experiential event attendees not only have an increased awareness of your brand after the event, but also have an increased loyalty to your brand. For instance, 98% of attendees reported feeling more inclined, even after the experiential event was over, to purchase the company’s products. In addition, after the event is over, 84% of attendees say they have a more positive opinion about the company and their products. Unlike traditional advertising, the reach and influence of experiential events not only last longer, but also is more impactful on consumers.
Do you host experiential live events? Do you see these benefits? What’s your favorite? Let us know by commenting below!