Mobile event apps have grown by leaps and bounds in the last few years. As event technology has evolved, so have mobile app offerings and experiences. This powerful tool bridges the gap between virtual and in-person to provide a unified event experience, as well as offers your live audience an array of enhancements to personalize their event experiences.
Let’s dive into the exceptional world of mobile event apps and 5 things to look for when choosing your app provider for 2023 and beyond.
1. Seamless Integration
You don’t need to do a complete tech stack overhaul to bring in a mobile event app into your onsite and hybrid events! Finding a mobile app provider that works nicely with your current tech is integral for a seamless event experience, from registration to post-event analytics.
For example: Stova’s mobile app integrates with other apps and services, including Salesforce and Hubspot, to allow you to keep track of attendee behaviors across events. Map Salesforce and Stova fields such as campaigns and marketing lists and share valuable content that resonates with your attendees.
2. End-to-end Event Management
Increase productivity and attendee engagement by looking into mobile app providers that can also offer solutions for your entire event ecosystem. With an all-in-one solution partner, your attendee journey is mapped seamlessly from pre-event marketing through post-show analytics – and then can be repeated and improved for your next event with the touch of a button.
Bonus: Alleviate common pain points such as material distribution and attendee payments through your mobile apps in 2023. Look for solution providers that build event apps to your specifications and provide 24/7 support throughout your event journey.
3. Reimagine Onsite Experiences
Think outside of the box to leverage mobile technology onsite. Reduce onsite frustrations for your attendees by offering self-check in and/or digital badging, all branded to your organization’s specifications. Customize colors, logos,
slogans, and more within your mobile app to build brand trust with your attendees.
Bonus: With custom branded mobile apps linked to badging, whether digital or printed, your exhibitors and sponsors have added sponsorship opportunities.
Drive revenue with touchless lead retrieval via a mobile app in 2023. Directly upload leads into your chosen CRM and marketing automation systems and follow-up easily!
Leaderboards, points, swag, and more, capitalize on the energy and excitement of your audience. Gamified challenges within the mobile application keep your in-person attendees active with the technology. The more your attendees use the mobile app, the more return on your investment you will see. Utilizing gamification learns attendee behaviors, drives participation with sponsors and exhibitors, and promotes attendee learning.
When choosing your event app provider for 2023 and beyond, make sure to ask about load testing and if support is available in case something goes wrong at your event. Having a platform provider on call who works with you every step of the way will be invaluable if the unfortunate arises.
5. Networking & Agenda with Artificial Intelligence & Machine Learning
Your mobile app will be your attendees’ knowledge hub. Enhance your audience’s journey by matching them with like-minded attendees, personalized agendas, and real-time updates in case sessions and speakers are running late. Your mobile app in 2023 should be able to notify any changes and reminders to boost communication between you, your sponsors, and your attendees. Connect more efficiently with a mobile app that understands your audience, just like you do.
These 5 items are just the tip of the iceberg when it comes to mobile event apps. Are you looking for more information on how to get the most from your mobile app provider? Download our latest resource The Ultimate Guide to Mobile Event Apps that explains everything you need to know to make the most out of recent breakthroughs in mobile technology in 2023 and beyond.