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Connect Weekly: Airbnb for Meetings, Women in Events & More

Lauren Mumford |

GettyImages-844147302Welcome to another edition of our Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond.

Check out the top stories from the week of September 3-7!

Airbnb's Move into Meetings

Airbnb for Work aims to provide better tools for companies to manage their spending and track where their travelers are. According to Skift, a partnership announced last year with WeWork allowing Airbnb customers to buy a day pass to a workspace may show Airbnb is looking to a partnership model to help flesh out its business travel offerings beyond homes. In the meantime, Airbnb recently added its Airbnb Experience products into the booking process for both travelers and those booking travel for others, and will also curate appropriate home listings into “playlists” of spaces ready for meetings outside global city centers.

Event Marketer Announces Women in Events Week

Event Marketer Magazine has announced its Women in Events Week, "a week-long series of events designed to connect, inspire and acknowledge women in event marketing." Taking place in 12 cities across the United States (including New York, San Francisco, Chicago, Atlanta, and more) events include Airbnb excursions, educational seminars, trend watch workshops, networking meet-ups, and supper clubs. Register here for an event in a city near you!

Behr Names Its 2019 Color of the Year

Similar to Pantone, last year Behr began naming its own “Color of the Year,” a foundational hue that will influence decor and design in the upcoming year. For 2019, the company chose Blueprint S470-5, a mid-tone blue that’s “warmer than denim and softer than navy.” For Behr’s first-ever Color of the Year last year, the paint company built a pop-up home in Grand Central Terminal’s Vanderbilt Hall. To unveil its 2019 color, BizBash reports Behr moved its pop-up to the SoHo neighborhood of New York.

Taking on Bias in Artificial Intelligence

Artificial intelligence is becoming a part of our everyday lives. In fact, 85 percent of Americans use AI every day, according to Entrepreneur. And while AI has been considered a new must-have for business, for everything from customer service to marketing to IT, AI also has a dark side with algorithms that are sometimes biased against race. While more light has been shined on the problem recently, some feel it's not an issue addressed enough in the broader tech community.

NorthStar Release Venue Sourcing Success Report

Northstar Meetings Group recently surveyed 450 meeting professionals about their venue sourcing preferences. Subsequently, several planners and venues offered further perspective on the goals and challenges of meeting buyers and suppliers as they engage in planner-venue courtship. What emerged from their insights is an understanding that high-tech and high-touch sourcing methods are not contradictory, but rather complementary. Download the report here.

Big Data and Website Analytics

This Post was Written by Lauren Mumford

Lauren Mumford has worked at Aventri since 2015 as a content marketing associate. She manages the Aventri blog, social media promotion, the bi-weekly company newsletter, as well as writes and edits large content pieces and other marketing materials....

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