Welcome to another edition of our Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of October 29- November 2!
Is Toys ‘R’ Us Making a Comeback?
Online stores, like Amazon, have been hurting the brick and mortar retail industry for some time. The online competition has forced many companies to file for bankruptcy, like Payless Shoes, Gymboree, and Toys ‘R’ Us. But Toys ‘R’ Us may be making a comeback. The company’s investors announced last week that they plan to revive the brand, reportedly through experiential marketing, instead of disassembling and selling its parts. Toys ‘R’ Us may be using experiential soon to get Geoffrey back in the Toy industry.
Add Uber to Your Monthly Subscription List
Uber just announced the company will offer Ride Pass, a monthly subscription starting at $14.99 that will guarantee you discounted rides, despite surge prices. In other words, instead of paying per ride, Ride Pass allows you to lock in a low, consistent, flat rate on any ride, anywhere. Uber’s Ride Pass was designed to help commuters, event planners, and other on-the-go customers budget better. Right now, Ride Pass is only available in five cities: Austin, Los Angeles, Denver, Orlando, and Miami.
Meeting, Event, and Hospitality Professionals Call for Wi-Fi Venue Standardization
Event and meeting professionals say a common pain point of the event planning process is slow Wi-Fi (65%), bandwidth issues when many people try to connect simultaneously (59%), and a lack of Wi-Fi coverage in key event areas (63%). So it’s not surprising that the HBAA survey revealed that 90 percent of event and hospitality professionals believe standardizing venue pricing for Wi-Fi would benefit the industry. The study also found that 80 percent of event and hospitality professionals want a standardized service levels for Wi-Fi at venues. This surgery has launched the beginning of an industry-wide discussion.
Snapchat Taking Over the Video and TV Industry
Recently marking its seventh birthday, Snapchat announced the launch of 26 premium video series specifically designed for the UK and the partnership with: VICE, The Guardian, Channel 4, Cosmopolitan UK, and more. Snapchat also announced new “Snap Originals”, original shows that can be viewed in Snapchat’s Discover section. With the addition of the video series and Snap Originals, Snapchat is directly competing with YouTube, Instagram’s IGTV, and changing the idea of TV itself.
Holograms Coming for Enterprise Marketing
Holograms and augmented reality have disrupted many industries, like the music industry. But now, holograms are headed for an industry they haven’t disrupted before, the enterprise marketing industry. Aventri’s Brian Friedman, Vice President of Digital Innovation, says holograms will allow marketers to connect with customers in a more intimate way and much more.