Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of November 25, 2019.
Q&A: The Macy's Thanksgiving Day Parade Producer on the Strategy Behind the Holiday Classic
With nearly 60 balloons, 26 floats, 11 marching bands, and 8,000 volunteers, the 93rd edition of the Macy’s Thanksgiving Day Parade will put the focus on digital and diversity more than ever before. Among the new features this year are balloons that celebrate anniversaries: Yayoi Kusama marks the artist’s 90th birthday, Smokey Bear and SpongeBob turn 75 and 20, respectively, and Snoopy is heralding the 50th anniversary of the moon landing. Now in her second year as executive producer, Macy’s veteran Susan Tercero knows the eyes of the nation will be squarely on the work she and her team have spent the last 18 months planning. “What we focus on is less about the designs being Instagram-friendly and more, 'What are the moments that create Instagram moments?'” she says. Tercero spoke with BizBash ahead of the classic holiday event. Read more.
Coldplay to Pause Touring Until Concerts are 'Environmentally Beneficial'
Coldplay have put plans to tour their new album on hold, due to concerns over the environmental impact of concerts. "We're not touring this album," frontman Chris Martin told BBC News. "We're taking time over the next year or two, to work out how our tour can not only be sustainable [but] how can it be actively beneficial." "All of us have to work out the best way of doing our job," he continued, saying the band wanted their future tours to "have a positive impact." Coldplay's new album Everyday Life is released on Friday and, instead of spending months on the road, they are playing two gigs in Jordan, which will be broadcast, free, to a global audience on YouTube. The concerts, will take place in Amman on Friday at sunrise and sunset respectively, mirroring the two "sides" of their new album. The UK band last travelled the world with their A Head Full of Dreams Tour, which saw them stage 122 shows across five continents in 2016 and 2017. Read more.
Study: Travelers Prioritize Searching for Experiences
In the 12 weeks leading up to a trip, people search for experiences three times more than they do for hotel booking and eight times more than for flight searches, according to a recent study. The research, done by Google and Greenberg, Inc., examined the behavior of travelers from the United States, United Kingdom, France and Germany, and focused on the growing trend of travelers searching for experiences at destinations. Despite trailing airline and hotel bookings on the digital plane in recent years, the travel experience industry is expanding at an incredibly fast rate. Phocuswright, a travel-market research company, predicted that it will grow into a $183 billion industry. Read more.
Reducing Food Waste Will Be a ‘Major Focus’ for Marriott in 2020
That breakfast buffet at your hotel looks delicious, but it could be hiding an unsavory secret—a major contribution to food waste. Marriott Hotels International Inc. is aiming to cut food waste by 50% at its properties by 2025, said Denise Naguib, vice president of sustainability and supplier diversity for the hotel giant, at Bloomberg’s second annual The Year Ahead: Luxury summit. This will be a major focus for the company during 2020. “If we are going to tackle major issues against climate change, we need to tackle food waste,” Naguib said. According to the World Wildlife Foundation, about 11% of greenhouse gas emissions could be eliminated if food waste were brought to zero. Aviation, by comparison, accounts for 2% of global emissions. Read more.
10 Places You Can Promote Your Business For Free
If you want to expand your reach, increase your engagement, and boost your revenue, then promoting your business is crucial. Utilizing social media is an important aspect of business. It is the most popular method of online communication among your customers, and people like to have different channels through which to communicate with businesses. Promoting your business might sound daunting, but it's actually quite simple. Here are 10 different online platforms where you can promote your business for free. Read more.