Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of January 6, 2020.
McDonald’s Beat of My City Initiative Blends Music With Cause Marketing
Giving back to the neighborhoods it serves is part of McDonald’s ethos, and through its Beat of My City concert series, the fast food giant gave the gift of music. The brand partnered with two musicians, Teyana Taylor and the late rapper Juice WRLD, to deliver live performances and give back to local communities in the artists’ hometowns of New York City (Harlem) and Chicago. Through McDonald’s partnership with Genius, more than $70,000 was raised to benefit 100 Black Men of Chicago, which provides positive role models for young African-American males, and the Levy Milbank Center in Harlem, an after-school center. At each concert event, attendees listened to djs spin tunes ahead of the main act, snagged city-specific screen-printed shirts, rubbed shoulders with various VIPs like “Empire” actress Serayah McNeill, battled each other in an old-school arcade, and munched on McDonald’s cheeseburgers and fries served out of the brand’s mobile unit, the McRig. Insta-worthy backdrops completed the experience. Read more.
Teamwork With Your Host City is Critical to a Great Show
To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. In Orlando, seven planners have exceeded in this realm, setting the bar high for both their peers and the industry. In this series, we’ll learn how these planners are driving change, creating memorable events and inspiring their attendees at each and every meeting. Meet our third “Planner of Productivity”: Geoff Cassidy, senior vice president of exhibitions and meetings for the National Association of Home Builders (NAHB), based in Washington, D.C. The NAHB International Builders’ Show has been held in Orlando every few years for two or three years in a row. It will return to Orlando in 2021, 2022 and 2026. The show has about 60,000–65,000 attendees and is co-located with the Kitchen & Bath Industry Show from the National Kitchen & Bath Association, which brings another 25,000 attendees. The two shows are known as Design & Construction Week. Read more.
Attending Events Can Help You Crush Your 2020 New Year’s Resolutions
I felt more pressure to create New Year’s resolutions this year than any year previously. Not only was January 1, 2020, the beginning of a new year, but as we all know, it was also the start of a new decade and made this transition into a new year somehow more significant. In addition to the obligatory start of a new diet, exercise routine, and purging of my apartment, I set some business goals for myself and am in the process of setting similar goals for my team. I know I am not alone in setting intentions. What I realized is that, regardless of your tenure in the industry, conferences and events are packed with education and activities to help achieve new goals. Where else can you learn, grow, meet new people, and encounter new ideas? Just look at the participants of the Fyre Festival: They grew in ways they never expected! Many of us spend our time producing events for others. How about we take some time, focus on our growth, and attend events on our own? Read more.
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How to Write Social Media Guidelines That Help Employees and Protect Your Brand
More than 90% of brands used social media to increase their visibility, managing between four and 10 accounts on average, and there’s no signs of slowing down. That same study found 80% of companies say that social media grew in importance between 2017 and 2018. It was even felt in the C-suite – less than a third of marketers found it difficult to convince CEOs to invest in social. While corporate social accounts are a great way to promote content, engage with audiences, recruit talent, and drive sales, employee advocates are a critical component for achieving social media’s potential. Why do your brand advocates matter? People are16 times more likely to read a post from a friend than from a brand, and your employees have the potential to be your most authentic advocates on social media. Read more.
Aventri Names Tech, Manufacturing Exec Sharpe CEO
Meetings and event technology provider Aventri has appointed Jim Sharpe as CEO. He succeeds Oni Chukwu, who will serve as executive chairman after six years leading Aventri's transformation into a meetings tech platform, scaling the business and guiding it through a major private equity investment. Sharpe brings executive experience in high-growth, technology-enabled businesses. Prior to joining Aventri, he spent six years as general manager and managing director at Gerson Lehrman Group, a platform for top professionals to connect and share expertise. Prior to GLG, Sharpe served as CEO of manufacturing firm Standard Purification. Sharpe's GLG background informs his vision for Aventri and for the overall value of meetings. He spoke with BTN editor-in-chief Elizabeth West on the eve of his appointment. Read more.