Welcome to another edition of our Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond.
Check out the top stories from the week of July 30-August 3!
UK Music Festivals Work Together to Go Green
Popular outdoor events produce 23,000 tons of waste every year in the United Kingdom, but a commitment to ditch plastics promises to change that. This year, 61 independent music gatherings have signed a three year pledge to get 'Drastic on Plastic', promising to rid their sites of single-use plastic, especially plastic cups, by 2021. Cutting out single-use plastic in three years will also mean considering alternatives for its less obvious uses, like (believe it or not) glitter. Glitter - a festival favorite - might wash off once festival goers go home but can easily pass through water filtration systems and end up in the ocean.
The Latest F&B Trends
As an event planner, it’s important to keep a finger on the pulse of food and beverage trends. This article discusses the trends of beverages and desserts with chefs and food pros. The main takeaways for beverages? Consumers are looking for craft; from craft distilleries to fresh fruit blends, they want to know that their cocktails are state-of-the-art. Additionally, bitters are making a comeback. As for desserts, bite-sized snacks continue to intrigue. The key to keeping guests pleased is finding a way to make complex desserts into something small and simple. By creating something beautiful, small and tasty, experts find the perfect blend of satisfaction without overfilling.
How Destination Marketers are Using Facebook Advertising
This week, Skift released a free ebook detailing the ways destination marketers are using Facebook advertising. The ebook consists of data analyzed by CrowdRiff, looking into the patterns, methods and trends of destination marketing organizations (DMOs). The U.S. DMOs use Facebook to create campaigns that stand out and pique interest. This ebook includes tips and tricks for those in the travel and hotel industry, examples of successful calls-to-actions, content creation suggestions and more. With over 500 examples and snapshots, this resource provides a cohesive guide. If you’re interested, sign up for the free report here.
Transporting Scotch Lovers to Scotland
The end of July brought National Scotch Day, and Scottish spirits brand, Macallan, jumped on the opportunity. Recently, Macallan whiskey launched an interactive and innovative brand activation. The virtual reality experience transported attendees from inside of a 15-square foot cube in New York’s Vanderbilt Hall at Grand Central to a $180 million distillery in Scotland. Unlike a usual VR experience, which tends to be isolating and individual, this experience allowed consumers to interact. They wore headphones, but were led into the display cube by a brand ambassador as a group. The experience was personalized by allowing consumers to pick and choose topics and questions to be answered via air hand gestures. Those who missed the event could view it remotely.
Event Software Migration Resources Made Just for Planners
Looking to migrate event management software platforms? We’re here to help. This month’s resource roundup is focused on helping consumers make an informed decision about their event technology and software. Aventri has consolidated all of its resources on the topic into one navigable guide. Event management software can be overwhelming, and this resource simplifies it. From finding the right fit for your company, to customizing your experience, to implementing user adoption techniques, we’ll be right by your side for the entire journey. This guide can point you in the right direction and answer all of your questions. Click here to get started.