Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of February 3, 2020.
4 Tech Rollout Lessons From the Iowa Caucuses Disaster
All eyes were on the Iowa Democratic caucuses on Monday night. And as of Tuesday afternoon, they were watching and waiting for results from the first votes cast in the party’s 2020 nominating contest. The problem appears to come down to a poor technology rollout, in which precinct volunteers had trouble downloading and using an app for reporting vote counts, and backup solutions weren’t sufficient to handle the demand that emerged throughout the evening. While all the details of what went wrong are still unclear, the saga highlights the challenges that organizations can face when rolling out new technology tools—especially in a high-pressure environment like a live event. Read more.
Are Events Really including LGBTQ+ Attendees?
Over the last few decades, we’ve made great strides when it comes to diversity and inclusion (D&I), and nowhere is this progress more apparent than in the arena of LGBTQ+ rights. The fact is that the events industry in the US is now a safe space for the LGBTQ community. Organizations seen to exclude anyone based on gender or sexual orientation pay in the court of public opinion, and even areas you once thought might be inhospitable are trying to brand themselves as open and accepting. But is safety the same as progress when it comes to D&I? Or is it just the most basic prerequisite for any attendee? What does it mean to be diverse and inclusive in 2020? Read more.
Why You Need Paid Social Media to Boost Attendance
If you're organizing an event, online exposure is critical to getting people there. Social media has emerged as the single most crucial factor in online digital marketing campaigns, with Facebook and Instagram leading the way. But while organic social media has been an important force over the years, the potential reach of organic content is often much lower than people think. In order to make sufficient impact, it's more important than ever to focus on the paid side of social media and to convince your association’s leaders to give it a try. A major reason: Organic growth on social media is diminishing before our eyes. Facebook recorded 16 percent such growth in 2012 but just 2.27 percent in 2015. Read more.
How the Coronavirus Outbreak Is Affecting Events Around the World
As of Tuesday evening, the coronavirus outbreak has infected some 25,000 people worldwide and killed close to 500. While 99 percent of cases have been contained to mainland China, the virus continues to spread, with 11 cases currently reported in the United States. And in the midst of Lunar New Year celebrations, the outbreak has had devastating impacts on the event and tourism industries in China and its surrounding countries. Here, BizBash takes a look at how international events have been affected, why planners should be checking their event insurance policies, how attendees can protect themselves, and more. Read more.
Instagram Filters: Why Are They So Popular and What Does it Mean for Brands?
Instagram filters. They're everywhere. If you work in marketing, and you've missed them, take a long hard look in the selfie camera on your phone. So, why are these filters so popular, and are we close to reaching saturation point? How exactly can brands leverage this growing social trend for their benefit? Let's start with the why. There is nothing particularly innovative or groundbreaking about the 'why' behind Instagram quiz filters' popularity. They tap into age-old adages surrounding the human condition and what we typically want to consume on social. Filters such as 'Which Pixar Character Are You', 'Which Disney Character Are You', 'Which Pokémon Are You' all play on fandom, tapping into cultural institutions and nostalgia. Users inherently want to know what an objective source (the filter) is going to reveal about themselves (the result). Read more.