Welcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of September 14, 2020.
U.S. Travel’s “Let’s Go There” Campaign Kicks Off
On September 8, the U.S. Travel Association launched their new marketing campaign to inspire Americans to get back on the road and in the air. This campaign urges leisure travelers to start considering and planning their next trip whether it’s next week or in a few months. Behind this campaign are 75 coalition members ranging from Delta to Marriott International. To learn more about this campaign and what it might mean for events and meetings industry, click here.
New York Fashion Week Returns With Socially Distant and Digital Shows
Due to the pandemic, NYFW’s traditional runway shows will be unable to run as usual, however designers are getting creative with new virtual and socially distanced shows. NYFW will run from September 13 to 17 in NYC, Milan, London, and Paris. Many organizers are opting for outdoor events, such as Jason Wu who is scheduled to run a show on the rooftop of Spring Studios in Manhattan. Learn more about the new NYFW by clicking here.
Orlando Meetings Leaders Share Some Positive Signs of Recovery
The hospitality industry has been hit hard by the pandemic, especially in Orlando where one in three people work in the industry. However, there is a light at the end of the tunnel, as all theme parks have reopened with limited capacity, 86% of hotels have reopened, and they have seen an increase in hotel occupancy since March. In July, the Orange County Convention Center hosted the first tradeshow/convention since the pandemic to show professionals how to host a safe and responsible event. Learn more about this event here.
Roller-Skating Carhops? How One CVB Took a Retro Approach to Safely Showcase its Dining Scene
To promote the first ever Newport Beach Restaurant Month, the Newport Beach & Company created a socially distances and safe event involving drive-in restaurants, roller-skating servers and more. The event took place on Aug. 27 at the Newport Dunes Waterfront Resort & Marina. Without the pandemic, this event would have been indoors where guests could converse with chefs and taste their foods. Learn more about this event’s success.
How to Deliver Marketing ROI to Your Virtual Event Sponsors & Exhibitors
Just as you expect R.O.I. on your meetings and events, your sponsors and exhibitors also want to see their marketing R.O.I. from your event. Showing how your event or meeting generated value for your sponsors and exhibitors is not only important, but can be done more easily with the pivot to virtual events. Aventri shares the latest tips for ensuring you're delivering marketing R.O.I. to your sponsors and exhibitors. View the tips here.