Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of October 7, 2019.
Research Shows Eliminating Stigma Around Mental Health Could Help Planners & Attendees
In honor of Mental Health Awareness day on October 10th, HBAA surveyed meeting and hospitality professionals on mental health. The findings reveal that 65 percent of professionals are “more likely to suffer from mental health issues than five years ago” due to a several reasons like changing work practices, expanding responsibilities, new technologies, shorter lead times, and more. Former HBAA chair and board member, Leigh Coswlishaw, says “When we are creating content, or inviting delegates to attend, their well-being has to be a key component of the agenda…We can’t allow guests and delegates to have their welfare compromised due to lack of thought or lack of budget allocated to this element.” Read more.
Will the Meeting Industry Become Carbon Neutral by 2050?
The Centre for Sustainable Events, part of the Event Industry Council, is offering education and a certification course on eco-friendly practices to help the entire meeting industry become carbon neutral by 2050. The program is also offering courses on social justice, diversity, inclusion, and human trafficking. Amy Calvert, CEO of the Centre for Sustainable Events, says, “We take a holistic view of sustainability. We have responsibilities for the environment, communities, and economies.” Calvert continues that, “This approach—sometimes referred to as 'People, Planet, and Prosperity' or 'People, Planet, and Profit'—broadens the view of sustainability to include social issues, including creating welcoming environments that support diversity and inclusion." Read more.
Celebrity Twitter Thread Event Series to be Hosted by Samsung
Samsung announced it will host a live event series called Thread Talks where celebrities act out their favorite Twitter threads and chats. Each Thread Talks will be hosted by DJ Alex Zane and a celebrity in London and will focus on Twitter threads ranging in topics such as comedy, culture, journalism, sports, and more. Director of planning at Twitter in the UK, David Wilding says, “We are seeing more and more people - as well as brands - embracing Threads as a creative way to express themselves and tell their stories on Twitter. It's fantastic that some of these amazing conversations will be brought to life through the Thread Talks series.” Read more.
The City You Host Your Event Significantly Affects Your Business Travel Costs
A new study by Runzheimer, a living costs services firm, found that coastal cities cost 54 percent more than other cities or states for business travel. Why? Coastal cities, like Hawaii, New York City, San Francisco, Seattle, and Boston, have higher airfare, lodging, and transportation costs than other areas and these costs are only projected to grow in 2020 by up to three percent. Market research analyst for Runzheimer’s head company, Motus, says, “These insights can be extremely valuable to a wide range of professionals. For example, finance professionals can forecast more accurate travel budgets, event planners can understand the true costs of the locations they choose, and government officials can make sure that their cities are competitive destinations to attract business travelers.” Read more.
How Events and Technology Are Reconciling to Measure Attendee Engagement
Events are centered on personalization, face-to-face connections, and experiences. Because they are so successful, they are an integral part of businesses. But events have been known to be hard to measure and technology has been known to be not personal. Mike Burns, Aventri’s chief revenue officer, says,“Online you know what people are doing. You can track every movement. But probably the most important interactions people have are in person at events. And that’s very different.” So how can companies gather attendee data with event technology without sacrificing personalization? Read more.