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Connect Weekly: Return of Exhibitions, Clubhouse App & More

Abigail Sakati |

Abstract blurred image of crowd people in cars exhibition showWelcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of January 18, 2020.

 

Significant Recovery Expected for Exhibitions as Soon as Late 2021: Industry Trade Group UFI Study

The latest data from UFI shows a correlation between the fate of the exhibition industry and a successful rollout of the vaccine, however CEO of UFI Kai Hattendorf argues exhibitions are already safe – people just need to get on board. With the rise of COVID-19 variants, many have been left wondering if the vaccine will still keep its efficacy. This coupled with the slow rollout of a COVID-19 vaccine suggests that the vaccine may not be the only solution to getting the exhibition industry back on its feet. Hattendorf states that the exhibition industry has had the capacity to for COVID safety and thus was the reason for Germany making a distinction between banned mass gatherings and permitted planned events. Read the full article here.

Business Events Recovery Dashboard: What’s Ahead in 2021?

PCMA’s most recent Business Events Recovery Dashboard survey seeks to learn how and when professionals are envisioning recovery taking shape. This latest survey comes after the new year and promising news about COVID-19 vaccination distribution. Consider taking the following survey to help PCMA better understand the 2021 business events landscape and learn about how planners and suppliers are thinking about digital and physical events in the new year. Check it out here. 

What Is Clubhouse, and How Should Event Pros Be Using It?

Clubhouse is a new social media platform that allows its users to drop audio voice messages and is being beta tested. That, however, has not stopped over 600,000 people from registering since its launch in April. This new app, only available to iPhone users, is a great way to make connections and share knowledge. These two benefits have generated a large and growing event professional’s community. Learn all about the app, why this platform is beneficial for event professionals, and how event professionals are currently using it here. 

Live-Event Industry Offers COVID-19 Vaccination Infrastructure, Venues, and Staff in Letter to President Biden

On Tuesday, major live-entertainment organizations – AEG, Broadway League, IAVM, Live Nation and many others – wrote a letter to President Biden offering their venues, staff, and expertise to the COVID-19 vaccination effort. This industry is at a unique position to help, as the pandemic has shuttered its operations and their employees are eager to help and get back to work. In a tweet before the letter was received, Live Nation's CEO Michael Rapino wrote, “If the live event industry was tasked with vaccination distribution, we would have it done in a weekend, sold t-shirts and beer and a meet and greet with Fauci.” Read the full article here.

12 Must-Read Stories of 2020 That Will Shape the Meetings Industry in 2021

Northstar Meetings Group’s editors identified some of the most important stories of the year, with topics including diversity, wellness, and hybrid events. Aventri’s Adding Value to Digital Sponsorships article made the list! Learn how to drive more value for your sponsors and build lasting relationships to support your virtual events. Read the article here.

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This Post was Written by Abigail Sakati

Abigail Sakati is a senior marketing major with a minor in accounting at Fairfield University. She has been interning with Aventri since May 2019 as the digital marketing analyst intern.

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