Connect Weekly: She Will Rise, CES Goes Digital 2021, & More

Abigail Sakati |

Businesswoman sitting at her desk talking on the phoneWelcome to another edition of Aventri’s Connect Weekly column, where we share the top five news stories from the week that today’s meeting and event planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of July 27, 2020.

She Will Rise: Empowerment and Self-Care for Women

Although gender equality has made strides over the past 30 years, with 35 countries achieving full parity and 120 countries closing at least 95% of their education gaps, the Coronavirus outbreak has put a wrench in progress. Many women have lost and continue to lose their jobs, and are also trying to manage their work-life balance while accommodating their family’s needs. It also doesn’t help that women are employed in 75% of hospitality and tourism jobs. MPI interviews Jennifer Wellington, founder of Women to Women Together, to understand why women are being affected disproportionately by COVID-19 and how women can rise again and feel empowered. Read the full interview here.

The Biggest U.S. Tech Show of the Year, Which Drew Over 171,000 People in 2020, Will be Digital-Only in 2021

On July 28, The Consumer Technology Association (CTA) announced that CES 2021 would be a digital-only event due to the ongoing concerns about the spread of Coronavirus. CES brings together the biggest players in tech, such as LG, Samsung, Google and more, to showcase their technology and talk about their new products. Although this does not have a huge impact on the companies showcasing their products, this new event format will have an economic impact on the state of Nevada due to the lack of visitors spending money on hotels, food, and entertainment in Las Vegas. To learn more about the implications of this new event,  click here.

MPI Preps Attendees for 2020 In-Person Meeting

Meeting Professionals International plans on holding its World Education Congress in-person at the Gaylord Texan Resort in Grapevine, Texas in November. Even as cases continue to rise in Texas, MPI has assured guests that their event will still happen. To help ease attendees minds and prepare them for the event, MPI posted its duty of care document on July 22, which outlines the actions they will be taking to reduce the chances of attendees contracting or spreading COVID-19. Read about how MPI is ensuring the safety of its attendees.

Live Events Industry Moves #WeMakeEvents Campaign into ‘Red Alert’ to Save UK Events

The live events industry in the UK is issuing a ‘Red Alert’ with many organizations, businesses, and live event staff coming together on August 11 to shed light on impending collapse of the industry, if the government does not provide the right support. Without the support of the government, the UK’s arts and culture sector is at risk of closing for good and potentially losing over £100 billion of contribution to the UK’s GDP. Additionally, over a million staff, freelancers, and businesses will experience unachievable loan repayments, loss of furlough payments, and bailout funding will go to venues not the staff. Learn more about the ‘Red Alert’.

8 Tips to Get Registrants to Attend Your Virtual Event

Trying to get registrants to convert into attendees can be challenging with in-person events switching over to virtual and competing with the many distractions of working from home. Aventri has provided 8 tips to get your registrants to attend your virtual events. Our first tip is to ensure you are targeting the right audience. Conduct thorough research and determine who would be most interested in your content. Then market your virtual event utilizing automated email marketing campaigns and a uniquely branded event website. Learn about the other 7 tips here.

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This Post was Written by Abigail Sakati

Abigail Sakati is a senior marketing major with a minor in accounting at Fairfield University. She has been interning with Aventri since May 2019 as the digital marketing analyst intern.

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