Welcome to another edition of Aventri's Connect Weekly column, where we share the top five news stories from the week that today's meeting and events planners should know. We aim to cover everything from the worlds of events, technology, business, marketing, social media, travel, hospitality and beyond. Check out the top stories from the week of December 16, 2019.
11 Things That Shaped the Decade in Events
As the decade comes to a close, we're exploring the tools and trends that had the biggest impact on the event industry. Here's our (highly subjective) list of 11 things that have had the biggest impact on events, meetings, trade shows, and other live gatherings, from social media to event apps to yes, Donald Trump. First up is number 11: The rise of experiential marketing and face-to-face gatherings. As technology continues to saturate every aspect of our lives, many brands this decade turned to in-person events as a way to stand out. “The shift from traditional media and advertising to experiential marketing and face-to-face engagement,” says Joe Lewis, president and C.E.O. of Los Angeles-based production firm Joe Lewis Company, when asked what most affected the event industry this decade. “Consumers want to be directly engaged and connected with brands in-person.” Read more.
The Making of a Meetings and Events Destination: Why Thailand’s Future Looks Bright
The meetings, incentives, conferences, and exhibitions (MICE) industry in Thailand is stronger now than ever before, and is expected to continue growing. Thailand is forecasted to attract more than 1.3 million MICE travelers and generate nearly $4 billion USD in revenue by 2022, according to a September 2019 report by Kenneth Research. What’s the secret behind the success? SkiftX took a closer look at the factors driving Thailand’s fast-growing MICE sector. Thailand Convention and Exhibition Bureau (TCEB) has been working closely with both the public and private sectors to build and improve infrastructure and transportation to boost the country’s reputation as a premier events destination. Read more.
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Why Education Should Go Beyond Conferences
How does your association rank conferences within its education strategy? According to the Community Brands Member Engagement and Loyalty Study, most association professionals say meetings are one of the most important and strongest benefits their organization offers. Members, on the other hand, see events a bit differently: Only 27 percent say it’s an important benefit. That stat might paint a dire view of meetings, but when loyalty is considered, conferences do matter. “When looking at the correlation between member loyalty and member involvement with their organization, the most common area of engagement across member loyalty segments—from the most loyal (Super Members) to the least (Value Seekers)—is attending an annual meeting, followed by certification programs and continuing education,” writes Tara Pawlak on the YourMembership blog. Read more.
Social media 2020: Top Five Predictions Explained
If you've been working on social media marketing for as long as I have (13+ years, starting with a Land Rover brief back in 2006!), you know that this is the time of year when predictions fly around like Christmas confetti. While my predictions for the top five social media trends that will dominate in the coming year may not be revolutionary, they may help in putting social strategies together for 2020. First up, influencer marketing will grow... differently. The Influencer Marketing Hub reports that 59% of marketers plan on increasing their influencer marketing spend in 2020. That's due in no small part to the fact that, according to the same source, every $1 spent on influencers generates $5.20 in revenue. Many of our clients are seeing similar results. Read more.
The Top 9 Meeting & Event Technology Trends for 2020
The end of the year is here! And as planners look forward to next year and start planning their meetings and events, it’s important to incorporate the biggest industry technology trends into their plans. We spoke with some of Aventri’s leaders, Mike Burns, Aventri’s Chief Revenue Officer, Shane Edmonds, Aventri’s chief technology officer, and Ivan Lazarev, Aventri’s Group Head of Experiential Solution, to hear what the trending, must-have technology for planners in 2020. Check it out. Read more.