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Event Essentials: Online Registration

Kaitlyn Tatulli |

Macbook screen with registerRegistration is at the heart of meetings and events. It’s is how planners secure attendees and thus how you secure potential revenue. In addition, pre-event registration acts as the first impression your attendees will have about your meeting or event and may impact their event satisfaction. As a result, you need to ensure your pre-event registration is as efficient and user-friendly as possible.

To help you create a seamless pre-registration process, we have researched and developed these three tips. With them, you can deliver the best registration experience for your attendees and secure potential revenue.

3 Pre-Event Registration Tips:

Keep Your Event Registration Website Simple & Easy

Event registration website on a tablet screen

To diminish frustration and questions, keep your registration website consistent with your branding, clean, simple, and easy to use. You can also cut back on the number of forms and the length of your registration pages to help your attendee register in a timely manner.

If you really want to give your attendees a great first impression, you can include a FAQ section or integrate a chatbot into your event website. Using all or a combination of these tips will help you motivate attendees to register for your event.

Use a Mobile Event App

mobile event app registration In addition to your event registration website, you should integrate a mobile event app into your registration process. With over 3 billion smartphone users in the world in 2018, a number that is steadily increasing, event apps are a convenient and easy way for your attendees to register for your event.

In addition, by having your attendees pre-register for your event on your mobile event app, you ensure that they download your event app before your event. This secures the opportunity for you to customize attendee’s registration paths and to communicate directly with them before, during, and after your event.

Ask Relevant Questions

Someone typing relevant event questions on a laptopLike anyone, attendees don’t want to answer dozens or irrelevant questions when registering for your event. To ensure this, your event website registration forms should ask attendees only for essential information. Some event registration tools also allow you to create pre-loadable registration fields for returning attendees on your event website.

In addition, using a mobile event app, you can define attendee types (e.g. speaker, sponsor, basic attendee, etc.) and send targeted, relevant questions to them. Using this feature ensures that your attendees do not answer unnecessary or irrelevant questions. 


How does your pre-event registration system stack up? Are you using all these tips? Let us know by commenting below!

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This Post was Written by Kaitlyn Tatulli

Kaitlyn Tatulli is a graduate from Fairfield University with majors in Digital Journalism and Psychology and minors in Women, Gender, and Sexuality Studies and Computer Science. Currently, she is receiving her MFA from Fairfield University. Kaitlyn...

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