Want to learn more about virtual events and how to deal with the impact of COVID-19? Visit Connecting Better

IMEX America Session Preview: “Event Tech Trends: The Good, the Bad, and the Next Big Things”

Kaitlyn Tatulli |

Event technology trendsEvery year the industry sees lists of the coolest new technology trends in event management that are projected to dominate the market throughout the year. With only four months left in the year, where do the 2019 trends, like AI, facial recognition, fully integrated event management software, event data, among the other top trends, stand? What 2019 trends should planners expect to see extend into 2020? What new event technology trends will dominate the market in 2020?

At IMEX America, The Aventri Team will answer all of these questions and more in our speaking session, “Event Tech Trends: The Good, the Bad, and the Next Big Things.”

To give IMEX America attendees a sneak peek and offer non-attendees a chance to reassess the event technology trends of 2019, we sat down with Mike, Shane Edmonds, Aventri’s chief technology officer, and Ivan Lazarev, Aventri’s Group Head of Experiential Solution. Check it out.


IMEX America: 2019 & 2020 Event Tech Industry Trends

Michael Burns Shane Edmonds, Aventri’s CRO Mike Burns 

Shane Edmonds, Aventri’s CTO

Shane Edmonds

Ivan Lazarev Aventri's Group Head of Experiential SolutionsIvan Lazarev

Q: What was and is the most popular technology trends in our industry in 2019? Will it continue to be a powerful trend for 2020?


Machine learning and AI are definitely here to stay. In 2019 we saw people get interested in it. We saw people take the first steps toward integrating AI or machine learning into meeting and event solutions. I think in 2020, we will start to see some of these come to market.

We spent a good portion of 2019 building our recommendation engines, which are AI-powered and use machine learning to understand the trends and make recommendations to attendees, not only based on their demographic data points, but also based on their preferences, their activities, and their behaviors.

The same type of solution will also be able to make recommendations to event planners. This technology will help event planners figure out what the right attendee mixes for their event are, how to optimize their event, how to draw the right attendee group to the event, etc.

So, AI and machine learning aren’t going anywhere in 2020 in our industry.


AI and Machine Learning is not only here to stay but will soon be a prominent technology used in all aspects of meetings and events. The biggest impact of this will be the elevation of the attendee experience through optimizations in agenda scheduling, networking, and individual personalization of the experience.


The ability for large worldwide providers of cloud-based data management platforms, specifically designed for events, tradeshows and conferences, to offer truly end-to-end solutions for events of any size, from pre-event, to onsite and post-event has created a unique long-lasting environment where valuable analytics will be gathered using Machine Learning and AI algorithms. For the first time, we have moved the needle from descriptive analytics to predictive analytics, which, in turn, will finally lead the platform market to issue prescriptive analytics to organizers of events, tradeshows, and conferences.


Q: Can you give our audience a preview of the 2020 technology trends in the meeting and event space? What is the top trend that you see dominating the space?


We will continue to see consolidation in the industry. That’s going to be a big trend. There was a lot of acquisition activity in 2019 and that will only increase in 2020.


Event data is and has always been a key goal for planners and organizers. This will be taken to the next level by the integration of this data to marketing systems allowing them to become a key part of the event lifecycle and attendee journeys.


I think one of the top three biggest technology trends we’ll see in 2020 in the meeting and event space is the enhanced use of facial recognition technology, specifically for perimeter and session access control.


Q: When is Aventri’s IMEX America session “Event Tech Trends: The Good, the Bad, and the Next Big Things”?


Thursday, September 12th, 2019 from 2:00 pm to 2:30 pm in the Research Pod, Inspiration Hub, Level 2, at booth A4821. Hope to see you there!

What do you think of these event technology trends for 2019 and 2020? Let us know by commenting below?

Traveling to Vegas for IMEX America? Learn more about IMEX America’s show themes, check out the top 11 things to do in the city and at IMEX, or book a one-on-one appointment with Aventri onsite.

New Call-to-action

This Post was Written by Kaitlyn Tatulli

Kaitlyn Tatulli is a graduate from Fairfield University with majors in Digital Journalism and Psychology and minors in Women, Gender, and Sexuality Studies and Computer Science. Currently, she is receiving her MFA from Fairfield University. Kaitlyn...

Subscribe to Our Blog

Subhead Here

Created with Sketch.