In last week’s Technology Tuesday’s post, we discussed virtual reality (VP) as an artificial intelligence trend in the event industry. But virtual reality is more than a trend. With companies like Google, Sony, HP, Microsoft, Apple, and Disney implementing VP into their businesses, virtual reality is here to stay. In this post, we provide a guide for implementing virtual reality at your next event.
What is virtual reality?
Virtual reality, also referred to as VR, is a computerized environment where participants can interact with photos and videos in a three-dimensional manner. Generally, goggles, gloves, and helmets are used to fully immerse the participant into the virtual reality. In virtual reality, participants are able to experience situations that are impossible, too expensive, or too difficult to attend in reality.
What do you need to conduct virtual reality?
Conducting a virtual reality is not as complicated and intimating as it may sound. To create a virtual reality all you need is:
You need a system to run the applications on. This could be a laptop, PC, a gaming console, or even a smartphone.
You need a display to watch the content on, like a headset. A popular desktop virtual reality is the Oculus Rift. You can also use Google Cardboard, which turns your smartphone into a virtual reality display.
You need a device, like a microphone, trackpad or a controller, to transport the input from the participant’s movements to the app.
How do you create virtual reality content?
There are typically two ways you can create video content for your virtual reality:
1. 360-Degree Videos
To create virtual reality content, you can take a 360-degree immersive video. All you have to do is take your 360-degree spherical camera, like RIOCH THETA or 360Heros, and record footage of an event.
2. 3D Animation
Another option used to create virtual reality footage is 3D animation. 3D animation allows participants to freely interact with the content, like Google street view. Unlike 360-degree videos, with 3-D animation the participant can pivot and move through the virtual world. There are products you can buy to create 3D animation. Some of them include: Structure Sensor, Unreal Engine, Unity.
How can event planners use virtual reality?
So now you know what virtual reality is and how to design your own VR footage, how can you actually use virtual reality at your next event? We have some ideas.
1. Event Marketing
Use virtual reality to convince potential attendees to join your event. Through VR you can give potential attendees product and keynote speaker sneak-peeks that will leave them wanting more.
Virtual reality can also be used to train your employees before your event. Your employees can experience real event scenarios and prepare for questions they may be asked. Companies like Walmart and UPS have already implemented VR training with their new employees.
3. Enhance the Live Event
Virtual reality can be used to add that extra “wow” factor to make your event more engaging and fun. Create virtual reality product demos so your attendees can immerse themselves with your product. Not only will they learn about your product in a fun and exciting way, but a virtual reality product demo will certainly be more memorable for your attendees.
You can also create virtual reality information booths where attendees can find answers to common questions regarding your product. Just input the questions and answers you think attendees may ask and let them explore the virtual information booth.
4. The Virtual Event
Want to cut venue costs and reach a wider audience? You can by hosting a strictly virtual event using VR technology. You can connect and network with people from every part of the world without leaving your home.
You should not be intimated by incorporating virtual reality into your next event. With VR technology, you can create an engaging, exciting event and better your attendee’s experience.
Can you think of any more ways to use virtual reality technology in the event industry? Let us know by commenting below.