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Questions Answered: The Reality of Live Streaming at Events

Melissa Lombardi |

GettyImages-825112226-608x400.jpgOn Thursday, July 24 we went live with Will Curran, Chief Event Einstein at Endless Events, to discuss the do's and don'ts of live streaming and how to successfully share your event with others through technology. Throughout the 30 minute webinar, Will covered everything from free options for streaming from your event, to how you can take your live stream to the next level with the necessary AV equipment, how you can utilize these videos during and after your event and so much more. By the end of our time with Will, we had a ton of questions from the audience that we were unable to answer, so he's taken the time to answer these for you all. Continue on to see if the question you asked was answered below.

Q What do you say to people who think that live streaming event will have an impact on ticket sales for the attendees?
A: I basically just tell people that if they’re worried about selling less tickets because of live streaming then they probably need to work on having a better event. People who are worried about that are living in the past. We live in a day in age where live streaming is very prominent and people want to have access to it. Live streaming definitely helps increase ticket sales, in the case of Ultra, and tons of other events. I think Inbound does a really good job with this as well, where they do these interviews in a studio with people who attend the events. So actually, people who are onsite want to come back and re-watch the live streams because it’s exclusive content. So, I think if you have a well put together live stream, people will want to come to the event.

How do you think it's best to manage multiple live bits of the events (i.e. if a conference is taking place, and virtual audience has an option to join lecture1 or lecture2)? Do platforms such as Slido support this?
A: I know that Slido has the ability to do multiple rooms, but I’m not sure if they can all have their own concurrent live stream with them. You do also have the option to set up multiple Slido accounts. The Slido team is really awesome and if you reach out to their support team, they might be able to set that up for you. It’s such an inexpensive software to be able to use a host feature (if you have the embedding in there); it’s like $300 per event, and you could easily do $300 per room if you have say, five different rooms and boom, you would have separate live stream logins for each one. Or maybe you could make the “master page” a login. I don’t know exactly how that would look, but it’s worth a try. I would recommend everything being routed back to a control room. For example with Ultra, they actually don’t show everything that’s going on, they pick and go through different stages and show different chunks of content. For example, they could be like, ‘Ok we’ll go to Tiësto at the main stage and then well go to The Chainsmokers at the side stage,’ and so on. You can do that same thing if you have everything routing back to a main control room. As long as people are not trying to see everything all at once or you’re comfortable with having control over what they see, then I would say route it all to a main control room. This is kind of like what they do for big sporting events, like the Olympics.

Q Do you have any suggestions for making the streams accessible with closed captions or other items? Is it inclusive to all audiences?

A: There are closed caption services offered. You can work with your AV company and have them overlay closed captions over a video stream. It’s basically another source (another laptop), someone will sit in a room, listen and type as the video moves along and then they’ll input that into the switcher and overlay it, essentially. You can also do the same thing with sign language. Put someone in a separate room with a camera doing sign language, listening to what people are saying, and then you can take that camera and route it back into the switcher and overlay it as a picture in picture (PIP), very easy.

 Does iRIG Pre (or others) connect phones/cameras to mixing boards as well?

A: Yes. It has an XLR input, so you can take microphones, XLR outputs out of a mixer into the iRIG, and then the iRIG goes into phones and cameras. It’s really easy to do and anything basically has an XLR input. XLR also transfers to a bunch of other things, so you can use other inputs as well. But yes, definitely, that’s what I would mainly use it for if you want to live stream from a corporate event.

Q  I'm working to building my followers with sharing snips of live events, tutorials, and quick motivational words. For beginners, how often should I go live?

A: Oh my gosh, this is a hard one. I think consistency is great. It’s not necessarily how often but more so how you do it. So Event Icons is 5 PM EST every single Wednesday, and even if we have a conflict as hosts, we find other hosts so the show can continue. Just like a TV show, you consistently know what’s going to happen. Even with blogging, if you’re consistent with it, you’ll develop a following. I think Social Media Examiner has a great article on how to run a live show or they did a podcast on live shows, and they talk about how you should probably start off with monthly posts. If you’re really busy maybe start off quarterly to at least get a feel for it. But maybe start off monthly. And then if you have a lot of time, go weekly. I think weekly is an ideal pace. There are other people that do daily, but to be honest I think weekly is more than enough time to be able to develop out a really good script, good content, good people on the show, etc. If you’re doing daily, awesome for you, but the issue is that you’re more likely to fall out of habit, or if you’re really busy or a holiday comes through, you’re not going to be able to be consistent. So do whatever it takes to be consistent with it and that will be your best bet. That’s more so if you’re doing like a one-on-one live stream, not necessarily if you’re live streaming events.

register-300x141-300x141Couldn't make the live webinar?
If you were unable to attend the live session, no problem! You can tune in to the on demand version of this webinar at any time by following the register link and get the inside scoop on everything you need to know about live streaming.

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This Post was Written by Melissa Lombardi

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