Self-service transactions have experienced a surge in popularity over the past few years. According to Self Service World magazine, 27,000 self-service terminals were shipped to retail businesses worldwide in 2012. And this growth is projected to steadily rise to a whopping 60,000 terminals by 2018!
Customer demand to use kiosks for visitor registration and badging is also increasing in the congress and event industries. It is pretty clear that several arguments are in favour of self-registration over traditional attendee transaction methods. Let’s have a look at why:
1. Efficient staffing
In most countries, the minimum booking period for staff is in four hour shifts. Staffing is usually calculated on the concentration of visitors at peak times, such as initial registration times and right before the keynote speeches. As a result, most staff members are jobless immediately after theses peak moments.
The solution? Implementing a combination of manned registration desks and self-service kiosks to better support the busiest moments. Typically, an event planner can estimate to have one staff member per three or four kiosks.
2. Seemingly less queuing
You never get a second chance to make a good first impression and onsite registration is often where attendees make their first impression of your event. Nothing is worse than having to wait on long lines just to check-in to an event and get their badge. When visitors take control of their own registration, they are actively doing something. Hence, by having self-service check-in kiosks, attendees will feel that things go faster and they’re not just standing in line waiting.
3. Less chance of human error
Manually controlled check-ins are more prone to human errors during visitor peaks. By letting attendees do it themselves, you're putting the control in their hands. With the right software, attendees' registration information can be linked to these self-service kiosks. With this direct link, attendees can immediately verify the validity of tickets, pay for any overdue payments, edit outdated badge information, and so much more without having to go through a middle man.
4. Space-saving concept
Different venues come with different layout configurations. If your registration area happens to be a little tight, especially compared to previous years, self-service kiosks are a great option. As kiosks are compact, they can easily be installed in places where there is no room for full-size registration desks, such as hallways and other smaller nooks.
5. Flexible deployment
Kiosks can be installed and deployed in an instant. This allows you to set them up in convenient locations prior to the event, such as at the airport or hotel, and move them the event venue later on. This allows for a better distribution of the registration workload, as visitors can check-in and pick up their badges before the event even starts.
6. The new standard
When it comes to event technology, expectations have changed drastically. More than 70% of visitors instinctively opt for self-service when being offered the choice. Doing everything ourselves has just become the new standard, so by including kiosks and other self-services options at your event, you will be better meeting the needs of most consumers today while increasing your reputation as a high-tech event.
Despite the many assets of self-service technology, not everything can be automated. The human factor remains crucial to events, and a warm, human welcome definitely contributes to a pleasant attendee experience. Furthermore, kiosks require efficient supervision, instructional videos in the queue, clear directives, and staff members to keep an eye on things. Overall, the key to success when implementing self-service technology is to maintain a well-balanced mix of self-service and hospitable staff.
Danny Stevens, Founder & CEO, Fielddrive
Danny is a pioneer of the Belgian Event industry, as a founder and CEO of the leading event agency Event Masters since 1991 he managed over 3000 events and understands the needs of meeting and event planners as no other. With his team he created an in house developed platform EventDrive and focused on the added value of technology for the meeting industry. With RocMe and the partnerships with etouches and a range of technology partners his experience will add value to your events.
He’s a passionate traveler and photographer and always in for an adventure and out to discover new technology trends. He has been spotted riding motorbikes trough the Australian outback and the African plains, diving the shores of Indonesia, kiteboarding the waves of Venezuela, discovering indigenous tribes in Ethiopia, taking areal photographs with drones in the Alps, looking for his golf ball in Andalusian bush, and dwelling technology fairs around the globe.