It's no secret that it's important for today's meeting and event planners to stay up to date on the latest trends and news. Not only can it help you get inspired and find new solutions, but it's important to know what's coming down the pipeline. After all, significant trends elsewhere often make their way into the meeting and event space.
As the manager of the Aventri Blog, it's why I start each morning perusing the latest news articles, not only in the meetings and events industry, but also in the areas of business, technology, marketing, and travel, to name a few. Therefore, I thought it might be helpful to share some best practices for getting your daily news fix in an efficient way to ensure you're an informed and inspired event planner.
Determine the best way to get your news
There are lots of ways to find and organize your favorite online news sources. I use all three of these methods in some capacity, but even one should do the trick.
- Social Media: Whether you love Twitter, Facebook or LinkedIn, following sources' accounts where they share their news and stories is vital. If you want to keep your personal and professional lives separate, consider creating an account just for your industry news.
- Google Alerts: Create a few Google Alerts of key industry words or phrases so that any news that's published gets sent directly to your email inbox. You can set these alerts to a daily or weekly basis depending on your needs.
- News Aggregators: This is the main way I get news at Aventri. These online tools are great for not only creating news feeds and organizing them by topic, but you can find new sources to follow and favorite stories to read later. Personally, I used Feedly, but there's also Fark, News360, Digg and many more, all with different features that can meet your needs.
Find and follow key sources
Don't know who to follow? Start by thinking about and researching websites and news sources that not only cover your role as an event planner and the industry as a whole, but also related industries like travel, technology, and business. You don't want to limit what you're reading to just your job or industry, as other areas can certainly influence your life as an event planner.
In my experience with Feedly, I've organized my news sources by industry for a more organized experience. Here are some of my preferred sources to help get you started.
Meeting & Event Planning
Make news a part of your routine
As someone with a background in journalism, I am a self-proclaimed news junkie who is constantly checking Twitter, and gets news alerts on her phone. But if the need to check the news doesn't come naturally, it's easy to make it a part of your daily routine. Whether it's during your morning coffee, after lunch or as you wind down for the day, set aside 15-30 minutes every day to check your social media or news aggregator and peruse the headlines.
I start each day at Aventri this way while I eat breakfast, sip my coffee and ease into the day. As I look through the headlines, I open all the articles I'm interested in into new tabs. Once I'm done looking, I'll read or skim through the articles, bookmark some for later, as well as jot down ideas for blog posts, marketing campaigns and more.
Overall, it's about finding the right tools and routine that works for you. Taking the time to discover it is worth it, as reading the news each day will help you become a more informed and inspired planner.