Aventri Affinity Podcast: Episode 3

Wombat Security

In our third episode of Aventri's (formerly etouches) Affinity Podcast series, John Kearney, Aventri's Director of Go to Market Strategy interviewed Julie Lyda, the Senior Director of North American Sales at Wombat Security.

In today's episode, Julie shares how as a sales leader, why both internal and external events and meetings should be seen as a strategic part of your marketing mix and how the help to enhance an organization's position in their market, as well as helps develop a team of high performing sales professionals.


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What You'll Learn

How a sales leader builds her meetings and events

How events can help enhance an organization's position in their market

How internal meetings and events have helped develop her team into one of high performing sales professionals

About the Presenters

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John Kearney

Director of Demand Generation, Aventri

John Kearney is Aventri’s (formerly etouches) Director of Go To Market Strategy. He is focused on understanding our customers and our market and ensuring the organization is set up to serve both.  Prior to Aventri, John spent 6 years with SBI, a management consulting firm focused on driving revenue through sales and marketing alignment. With an undergrad degree and MBA in Marketing from the University of Notre Dame, John is a proud ‘Double Domer.’  He’s got a beautiful wife and 2 young boys, with a baby sister on the way.
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Julie Lyda

Sr. Director of North American Sales, Wombat Security

Julie Lyda is Senior Director of NA Sales at Wombat Security, the leading provider of security and awareness training.  Wombat has a unique vision of delivering dynamic cybersecurity training content while preserving the application of proven Learning Science Principles.  Previous to Wombat, Julie Lyda was Executive Vice President of Sales and Marketing and VP of Strategic Initiatives at Black Box Network Services.  Julie throws epic events for her sales team and clients.