In-person events are a huge asset to an organization’s bottom line. In fact, according to the 2015 B2B Content Marketing Report, 77% of marketers use in-person events as part of their marketing strategy. With everything going digital, the significance of in-person events and the connections that are made there have never been stronger. In order to make the most of these events, event organizers need to leverage event management software. Organizers will be able to personalize the event experience for attendees, optimize event management within the company, and maximize their ROI. With event management software you will not only add structure to your marketing strategies, but offer a better user experience for attendees. This whitepaper outlines the need for event management software and how it will increase the value of your events for not only you, the organizer, but your stakeholders, attendees and partners.