Press Release

April 12, 2016 – etouches Appoints Managing Director of Sales for the Asia Pacific Region

sales veteran Christopher Lilley joins the etouches team heading up Asia Pacific sales

NORWALK, Conn., April 12, 2016 – etouches, a top provider of cloud event management software solutions, today announced the appointment of Christopher Lilley as Managing Director, Sales for the Asia Pacific region. Based out of etouches’ Sydney, Australia office, he will be responsible for managing the Asia Pacific sales team and expanding efforts into new markets like Singapore and Hong Kong.

This new role is part of etouches global sales strategy to add more local leadership presence in regions where the company operates. Over the last year, etouches has had many successes including expanding not only within the market, but internally with new personnel on the sales, professional services, support and marketing teams. The company also wants to continue to build upon that development with stronger local ties, resources, and support in key market areas. Christopher will be essential in leading and guiding the Asia Pacific sales team to reach new enterprise opportunities, and make a smooth, but impactful push into the Singapore market.

“As etouches began its’ expansion into the Asia Pacific market outside of Australia, we recognized the need for a strong leader who had experience in growing the region,” said Kathleen Roberge, VP of global sales at etouches. “Christopher brings a great deal of knowledge and familiarity with this market and we are confident that he will successfully lead the efforts to take us into the broader Asia market with his background.”

Bringing over 14 years of sales leadership experience in the region with him, Christopher will take to the team a vast knowledge of the region and the buyers in the space. The majority of his career was spent working for Dell as the National Sales Manager for China and Hong Kong, and Australia and New Zealand respectfully. During his stint at Dell, he lived in Xiamen, China for two years running a division of Dell China’s enterprise sales teams covering southern China and Hong Kong.

“I am ready to meet with key clients, and get the message out to our marketplace that we are different, from the way that we operate as a global company with a local feel, to the products that we offer that hit on the main pain points of those in the region,” said Liley. “With etouches’ acquisitions in 2015, we are now able to bring two new sophisticated and data driven solutions to the market with a mobile app and venue sourcing tool that will enable clients and planners to have one complete platform for their events from start to finish.”

About etouches
etouches is a global end-to-end event management software solution. The success oriented and cloud-based platform delivers innovative technology solutions to streamline the event process and increase ROI. Founded in 2008, etouches has assisted over 20,000 event professionals in planning, executing and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement and data, the software solution has been able to serve more than 1,000 customers in corporations, associations, agencies and educational institutions. Headquartered in the United States in Norwalk, CT, the company has four additional global offices in Reading, United Kingdom; Ghent, Belgium; Sydney, Australia; Dubai, UAE. Learn more about etouches at

Media Contact
Kristen Carvalho
Senior Content and Social Media Manager
Direct: +1 203 456 1470


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