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NORWALK, Conn., March 22, 2018 – etouches, a leading global provider of event management software solutions, has been named a “Leader” in event management software, earning top marks for customer satisfaction and market presence in the G2 Crowd Winter 2018 report.
G2 Crowd Grids® highlight the best business software solutions. The quarterly rankings leverage synthesized social data and more than 382,400 reviews by authenticated users.
Marketers need to be satisfied with their event management technology because research shows live events get the job done for B2B companies. Most B2B marketers (69 percent) in the U.S. use face-to-face events as a marketing tactic to acquire new customers1. What’s more, events share the spotlight with email as the most effective marketing tactic, named by 75 percent of U.S. professional association employees2.
In the G2 Crowd Winter 2018 report, etouches earned the coveted “Leader” designation based on users’ praise for the platform as a comprehensive, end-to-end event management solution. Users also gave high marks to etouches tools to enhance attendee engagement and satisfaction, while delivering a proven return on investment. Other factors in the solution’s favorable reviews were: ease of use, customer support, frequent enhancements, special features for customization and reporting, and ease of integration with customers’ sales and marketing platforms.
“We’re thrilled to receive this recognition,” says Oni Chukwu, CEO of etouches. “During the past few years, we’ve integrated robust new offerings into our platform to create a data-driven solution that supports every step of the event lifecycle.
“Our approach is resonating with customers, as shown by the latest G2 Crowd rankings,” Chukwu adds. “We look forward to continuing to serve our customers with solutions that streamline event planning and management and transform events for the better for all participants.”
G2 Crowd is read monthly by more than one million people. Leaders in the G2 Crowd Grid have earned strong scores in customer satisfaction and market presence. High Performer is the next notch down, followed by the Contender and Niche categories.
To read reviews and view the G2 Crowd Grid for event management platforms, click here.
On a Roll
etouches recognition on G2 Crowd caps off a string of recent accolades for the global provider of event management software solutions. During the second half of 2017, here are some of the honors etouches earned for innovation, leadership and customer support.
– Best Event Management Solution of 2017, SIIA CODiE Awards. This global award by the Software & Information Industry celebrates excellence in business and education technology.
– 2017 25 Most Influential People in Business Travel, Business Travel News, for CEO Oni Chukwu
– 25 Most Influential People in the Meetings Industry for 2017, also for Chukwu
– Best in Biz 2017 Award for Most Innovative Service of the Year, for etouches’ LOOPD, an attendee engagement solution combining wearable technology, data and analytics, and a mobile app. (Earlier last year, LOOPD also became the first event software ever to receive Germany’s prestigious iF Design Award.)
– Best in Biz 2017 Award for Support Department of the Year
– Stevie® Award for Women in Business, Chief Revenue Officer Kathleen Roberge
etouches delivers innovative technology solutions to streamline the event process from start to finish, providing real-time data and analytics on event performance, customer engagement and event ROI. The company recently completed the integration of its LOOPD and Venue Sourcing solutions to create the industry’s only end-to-end event management platform.
To learn more about etouches’ event management solutions, visit www.etouches.com/
etouches is a global leader in cloud based analytics and data driven end-to-end event management and venue sourcing solutions. The award-winning open source platform delivers innovative technology solutions to streamline the event process, providing real-time data and analytics on event performance, customer engagement, and increasing measurable event ROI. Founded in 2008, etouches has assisted over 25,000 event professionals in planning, executing, and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement, mobile, and data analytics, the company serves more than 1,300 customers including leading corporations, associations, agencies, and educational institutions globally. Headquartered in the United States, the company also has offices in the UK, Belgium, Australia, Singapore, India, and UAE. etouches is a portfolio company of private equity firm HGGC. Learn more at etouches.com.
12017 State of Pipeline Marketing Report, Bizible, Heinz Marketing, LinkedIn, Radius and Uberflip
2The State of Association Marketing 2017, Demand Metric
Sharlet Brennan, 1-407-878-5425