Press Release

Oct. 20th, 2015 – aventri Releases new eBook: The Event App Blue Book for Mobile Apps

The event app blue book enables planners to build advanced app strategies

NORWALK, Conn., Oct. 20th, 2015 – aventri, a top provider of cloud event management software solutions, today released the event app blue book, a free eBook that offers event professionals the tips and tricks for implementing mobile in their event strategy. Written by former TapCrowd CEO and current VP of Mobile, Data and Engagement for aventri Niko Nelissen, the eBook covers the basics that every event app should have, and dives deep into how to execute your event strategy with an event app to increase ROI, gain leads and improve the attendee experience. The eBook can be downloaded online starting October 20, 2015 here!

Mobile is now a must have for any event, and planners are realizing that they need to better leverage their event apps to make sure their ROI is achieved. Having recently acquired mobile app company TapCrowd, aventri took a stance on mobile app strategy, giving their clients and the industry the ability to succeed in mobile with innovative solutions by offering more than 25 in-app features for events. With this eBook, planners will have the opportunity to brush up on their app knowledge, while at the same time learning advanced strategies for ROI including integrating with a CRM tool and augmenting the event experience with iBeacons. Some other highlights of the eBook include:

• Tips to better serve and engage event attendees
• How to monetize your app for partners and sponsors
• The best ways to gain feedback to calculate event ROI
• Apple Watch and wearable devices for events: trick or treat
• Capturing lead data at all stages of your event to feed your CRM

“I drew from my years of experience building mobile apps for high-stake conferences, tradeshows and corporate events, and combined that with my knowledge on digital marketing and marketing automation to write this eBook,” said Niko Nelissen, Vice President of Mobile, Data and Engagement at aventri. “I hope the event app blue book will help event organizers and marketers discover the many marketing and engagement possibilities of event apps, far beyond providing a digital guide for the event.”

The event app blue book exceeds aventri and TapCrowd features, it is full of best practices for planners aiming to have the greatest mobile app experience for their events – no matter the app provider they are considering. Download aventri’ free eBook here!

About aventri
aventri is a global end-to-end event management software solution. The success oriented and cloud-based platform delivers innovative technology solutions to streamline the event process and increase ROI. Founded in 2008, aventri has assisted over 20,000 event professionals in planning, executing and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement and data, the software solution has been able to serve more than 1,000 customers in corporations, associations, agencies and educational institutions. Headquartered in the United States in Norwalk, CT, the company has four additional global offices in Reading, United Kingdom; Ghent, Belgium; Sydney, Australia; Dubai, UAE. Learn more about aventri at

Media Contact
Kristen Carvalho
Sr. Content & Social Media Manager
P: +1 203-456-1470

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