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Surveying Within Your Mobile Event App

Kaitlyn Tatulli |

Businessman filling out a survey on his mobile event appAttendee feedback from event surveys is integral to understanding attendees’ feedback before, during, and after an event. Not only can you use this information to improve future events, but event surveys can also help keep your attendees engaged throughout sessions and the event. Learn how you can connect with your attendees and understand how they feel and think about your event by surveying them within your mobile event app.

Pre-Event Surveys:

Before your event even begins you can utilize your mobile event app by surveying your future attendees.

You can ask attendees their preferences on session topics, session times, speakers, and more. In addition to asking your attendees their preferences, you can use pre-event surveys to build hype for your event. Ask attendees what they are most excited about, who they are most excited to hear from, and more. This information can then be used to ensure you meet or exceed their expectations.

Gathering personalized information from attendees will allow you to better tailor your event to each individual, making them feel valued and connected.

Live Event Surveys:

Increase your attendee’s level of investment and attentiveness during your event by implementing live surveying.

Live surveys or polls can be created in your event mobile apps and activated at the exact moment they’re required during your session, so your attendees can answer your questions in real-time. Some mobile event apps, also allow you to change and add to survey questions during your event, allowing you to adapt to any situation while engaging your audience.

Surveying your attendees in real-time will allow speakers to better gauge how the session is going and display the real-time results on the big screen while helping your attendees feel like they are an active part of your event.

Post Event Surveys:

Follow-up event surveys are integral in gaining a full-picture understanding of your attendee’s experience at your event.

Using your mobile event app, you can send personalized push notifications to attendees notifying them that there is a survey for them to complete. In this survey, you can ask attendees for their ratings on the venue, speakers, content, food, and more. You can also include open-ended questions in your survey for attendees to provide more detailed comments or suggestions about your event. Some event apps analyze your survey data for you and generate pie, bar, or line charts to help you better understand your event KPI’s. This data can then be easily shared with your colleagues.

Using this post-event feedback, you can better calculate your ROI and understand how to improve your events in the future. 

Do you have an event app? How you use surveys to understand your attendees and gain valuable insights to improve your future events? Let us know by commenting below!

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This Post was Written by Kaitlyn Tatulli

Kaitlyn Tatulli is a graduate from Fairfield University with majors in Digital Journalism and Psychology and minors in Women, Gender, and Sexuality Studies and Computer Science. Currently, she is receiving her MFA from Fairfield University. Kaitlyn...

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